| 商务英语考试BEC高级易错题（2018/2/8） |
| 第1、2、3、4、5题： There have long been markets in tin, cocoa, silver and the like. There used to be security in thinking that somewhere there was a product, something you could touch and see. Now there are new markets in abstractions, trade in ideas and knowledge. Everyone has knowledge but there used to be no way t o trade it ------except through jobs. That simple fact of economic life was the basis for white collar employment for centuries. The whole job culture grew up because there was no alternative way to sell knowledge , other then the worker or manager providing, for a fixed price, his or her knowledge to an employer to own or control. The quantity of knowledge provided has typically been measured in time. But today we stand at the thresh-old of a new era. The information economy has matured and become smarter. According to many business commentators, we are now living in a knowledge economy . There has always been a market for knowledge , of course. The publishing industry is based on it. But today the internet is making the distribution of knowledge ever easier. The days when the publisher decided what got published are over. Anyone with a Pc and a modem can talk to the world. This is reducing the friction in the knowledge economy. Everyone has knowledge of whatever industry she or he is in. say you are a computer dealer, for example. Over the years your have complied a list of the ten best lowest price places to buy wholesale computer equipment. Now you can sell your knowledge to newer, younger computer dealers who have no way to build up this knowledge without losing thousands of pounds finding it out the hard way. Until now, such knowledge remained securely locked in the recipient’s head ,accumulated and then worthlessly withered away. This no longer needs to be the case. Such knowledge can be sold via websites. Knowledge has a distinct advantage in today’s marketplace. It’s a renewable resource. Better yet, its worth actually increases, . “knowledge is the only asset that grows with use. “ observes Scanford University Professor Paul Romer. But what exactly is knowledge and how can it be packaged to trade on an open market” “ knowledge is experiential information, intelligence applied thorough and gained from experience.” Say Josenph Pine and James Gilmore in their book The Experience Economy. The value of knowledge often depends on variables such as time and the credibility of the seller.Certian knowledge may have a very limited shelf life. In sights concerning how to set up an internet business in one country, might be worth a fortune on one day and nothing the next , depending on changes in government policy. Markets in knowledge will be significance for one thing. They represent one of the most original uses of the web technology. In some corner of the globe there is a company wanting to source plastic widgets from Poland, and somewhere else another company that wishes to set up a plastics factory there. It’s simply a case of connecting the two. Indicater.com is a good example of a knowledge trader. It is targeted at food service managers throughout the hospitality industry. “we started with the context rather than extracting money from suppliers. “ explains founder Mike Day. “ we offer food service professionals interactive support to increase sales and profits. People don’t want another one-dimensional site full of advertising that doesn’t help them to do their job more effectively . it has to be customised offering real solutions to real problems. “ the site’s features include access to online training and a tariff tracker to restaurants can check prices throughout the sector. 15. what point is made in the first paragraph? A Interest in commodity markets has decreased. B Overall levels of expertise have improved. C Opportunities to exploit your knowledge were limited in the past D External market forces have meant knowledge is underpriced. 16 what are we told about the current impact of the internet in the second paragraph? A publishers benefit from their exploitation of the internet. B the internet has made it easier to analyse business trends. C It is difficult to calculate the true economic value of the internet. D the internet facilitates the development of the knowledge economy. 17 In the third paragraph, what does the writer say about knowledge? A Acquiring knowledge can be expensive B The most valuable knowledge concerns IT C Trading knowledge raises issues of security. D New businesses find it hard to trade in knowledge. 18. What point is made about knowledge in the fourth paragraph? A It provides specialist information B Its appeal lies in its exclusivity C it can generate new ideas D Its value accumulates. 19 which application of knowledge does the writer regard as particularly useful? A analyzing manufacturing trends B introducing compatible parties C interpreting time constraints D advising on legislation 20 what key feature is provided by Indicater.com? A approaches that reflect the provider’s own experience B access to appropriately trained potential employees. C advice which directly benefits the bottom line D advertising which is carefully targeted |
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| 第6、7、8、9、10、11题： The quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Many firms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion. Other companies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that a shorftage of internationally skilled people may be an important constraint on firms’ international ambitions. (9) However, identifying the need for international managers is easier than developing them. So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does not believe that any particular nationality produces a more international manager. Neither does he believe that it’s a matter of having the ability to cope with a lifestyle that involves working in Madrid one day, London the next and Berlin the day after. (10) Rather, he believes that the secret of being a good international manger is being comfortable with managing diversity. Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managers are globally-minded before they become global operators. (11) a car that you buy in the UK, for example, is going to be the same car that sells in Germany, Finland and Portugal, so the people who are involved in the car’s development have to be aware of the market requirements in all those different countries. Generally, it seems that the only effective way to develop international skills and perspectives is through direct international experience. (12) Such experiences open people’s minds to the fact that things are done differently lese where and encourages them to think in a wilder context.. Formulating effective strategies for developing a company’s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates. The recruitment and development of effective international managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, companies will continue to find their expansion plans frustrated by a lack of internationally effective managers. A from the moment they join the company, employees are faced with having to think internationally B This can be through involvement in international task forces or through living and working abroad. C Should , for example, only an elite few receive international experience in preparation for top jobs or should it be offered to a wider group? D these problems mean that developing managers who think and operate globally is absolutely vital for companies operating in foreign markets. E Language training , overseas visits and in-house management courses are all expensive to implement. F Jet-setting between international operations merely creates a business equivalent of the over-packaged tourist G Companies are now emphasizing the human skills involved in managing other people H These trends are pushing companies’ existing management resources to the limit PART THREE |
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| 第12题： “losing your job isn’t the end of the world: it gives you’re the chance the a new beginning (0) says Caroline Poole, 30, Who was made redundant (31) her role as head of marketing campaigns with an insurance group two years ago. The news was a blow, especially after a successful nine-year career with the business, but she was determined to see redundancy (32) a positive force for change. (33) it seemed a tough lesson at the time, redundancy was the catalyst that redirected my career, “ says Caroline “It gave me the break I needed to understand (34) my career objectives lay.” Working with a consultant, Caroline explored a number of work options that oppealed to her. She also took advantage of workshops on issues (35) as setting up your own business, and managing your finances. A key consideration for her was (36) easy it would be to balance working in London with home life 100 kilometers away. She was encouraged to network (37) other marketing professionals and via this route made contact with a communications agency. She took time out to go travelling , and on her return was offered a role in the agency. (38) was proof to her that she still had marketable skills. Two years (39) from redundancy, Caroline is planning another career break . “ The experience of redundancy has made me view my options with more confidence. I now know that I can dictate my own career path, even (40) it were to mean resigning first and then taking time to find the right direction” she says. |
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| 第13、14、15、16、17、18、19、20、21、22题： Two year ago we undertook to increase our sales and to at least (10) our earnings. We published this (21) in order to demonstrate our resolve to lead the business successfully through the demanding period following the expiry of patents which had given us the exclusive right to develop two of our major products. I am very please to (22) that we achieved what we set (23) to do. We have achieved increased of 4% and 6% in sales and earnings (24) this comes despite considerable losses (25) the expiry of the patents. It is testimony to the depth and vitality of our portfolio of medicines that we have been able to survive the largest single patent expiry our industry has known. Looking further ahead, I firmly believe that this company can continue to deliver strong , sustainable growth, enabling us to stay at the (28) of the research-based pharmaceutical industry. The power and pace of technological and scientific development, combined with economic and social pressures, are (29) huge changes in our industry, the successful companies of the future will be those that anticipate and (30) to this change, integrate new technologies effectively, and are closest to their customers. I have full confidence in our ability to remain a major player in our industry. 21 A warranty B obligation C commitment D contract 22 A inform B specify C notify D report 23 A in B out c aside D up 24A respectively B serially C consecutively D sequentially 25 A pursuing B resulting C following D depending 26 A contribution B donation C investment D subsidy 27 A numbers B figures C sums D points 28 A foreground B forefront C lead D advance 29 A forcing B impelling C urging D thrusting 30 A meet B suit C correspond D respond |
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| 第23、24、25、26、27题： You will need to use some of these letters more than once . 1、Successful leadership involves making sure that employees accept new ideas. 2、A good leader can bring success to a company in difficulties 3、Leaders should be assessed on the basis of their achievements 4、The personalities of good leaders are generally different from those of other managers 5、Patience is a valuable quality in a successful leader A Maurizio Verna Long-term, visionary business leaders must be prepared to invest to get what they want for their company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of course that’s where I ‘m trying to head: he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strength and depth. B Sue Tucker The pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company. C Carol Godfrey Effective leaders stand out from the herd. They’re often idiosyncratic, even eccentric.They have the confidence to be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and accountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced. E Ana Costa Outstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that in negotiations they need the “ win-win” concept, because losers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their company, even when the going’s tough. It’s important to be very much hands-on, too. A good leader will champion ideas that keep the company in the forefront. |
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