【单选题】
Tuned In
I was lucky enough to be given a preview copy of a great new book byCraig Stull, Phil Myers, andDavid Meerman Scott called Tuned In.
I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough.
I am a big fan ofDavid’s, so I recognizedDavid’s voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.
But I also recognize the voices ofCraig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ’ Nothing good ever happens in the office. ’
So, nothing this book said really surprised me.And that’s the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing.
Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you’ve ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.
What does the reviewer believe is a great bookA．There should be many surprising ideas in a great book.
B．A、good book doesn’t necessarily mean many new views.
C．The author of a good book should have the same idea as the reader has.
网考网参考答案：B
网考网解析：
此题为细节题。从倒数第三段第一句话“So，nothing this book said really surprised me．”可知书中并未出现令书评人感到惊讶的观点，本段末尾又说此书是本好书，所以A项可排除。而C项文中未提及，也许会是读者自己的观点，但题干问的是书评人的观点，所以C项也应排除。从倒数第三段第三句“So often，a really great book says something that seems completely obvious—right after you hear it．”判断，B项正确。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
I was lucky enough to be given a preview copy of a great new book byCraig Stull, Phil Myers, andDavid Meerman Scott called Tuned In.
I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough.
I am a big fan ofDavid’s, so I recognizedDavid’s voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.
But I also recognize the voices ofCraig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ’ Nothing good ever happens in the office. ’
So, nothing this book said really surprised me.And that’s the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing.
Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you’ve ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.
What does the reviewer believe is a great bookA．There should be many surprising ideas in a great book.
B．A、good book doesn’t necessarily mean many new views.
C．The author of a good book should have the same idea as the reader has.
网考网参考答案：B
网考网解析：
此题为细节题。从倒数第三段第一句话“So，nothing this book said really surprised me．”可知书中并未出现令书评人感到惊讶的观点，本段末尾又说此书是本好书，所以A项可排除。而C项文中未提及，也许会是读者自己的观点，但题干问的是书评人的观点，所以C项也应排除。从倒数第三段第三句“So often，a really great book says something that seems completely obvious—right after you hear it．”判断，B项正确。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
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