【单选题】
· Read the article below about a business technique called benchmarking.
·Choose the best word or phrase to fill each gap fromA,B,C, or
D、on the opposite page.
· For each question 19--33, mark one letterA,B,C, orD、on yourAnswer Sheet.
The expression benchmarking has become one of the fashionable words in current management discussion. The {{U}} (19) {{/U}} first appeared in the United States in the 1970s, but has now {{U}} (20) {{/U}} world-wide recognition.But what {{U}} (21) {{/U}} does it mean and should your company be practicing itBenchmarking {{U}} (22) {{/U}} learning about your own practices, learning about the best practices of others, and then making {{U}} (23) {{/U}} for improvement that will enable you to meet or beat the beast in the worl
D、The essential element is not {{U}} (24) {{/U}} imitating what other companies do but being able to {{U}} (25) {{/U}} the best of other firms’ practices to your own {{U}} (26) {{/U}}.
Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common {{U}} (27) {{/U}} into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and {{U}} (28) {{/U}} them with the activities of other, world-beating companies. Self-criticism is at the {{U}} (29) {{/U}} of process, although in some cases this may {{U}} (30) {{/U}} managers who are reluctant to question long-established practices.
The process of identifying best practice in other companies does not just mean looking closely at your {{U}} (31) {{/U}}. It might also include {{U}} (32) {{/U}} companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process {{U}} (33) {{/U}} than the product.
B．partners
C．competitors
D、leaders
网考网参考答案：C
网考网解析：
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