商务英语考试

【分析解答题】SELLING TACTICSNOTESBusiness PresentationPayAttention to GettingAttention1.
A、major obstacle of selling things is that your sales message will be (1)Three proven ways you can capture a prospect’’s attention quickly:2. Make a (2)3.Emphasize the (3)4. Trigger YourCustomer’’s (4)Emphasize the Human Relationship5. Prospective customers are more receptive to buying from a real person than from (5)Tip:6. Sell yourself to make prospective customers (6) with the selling process.7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver (7)Trigger YourCustomer’’s Imagination8.Convert the benefits delivered by your product or service into (8)9. Put your prospect in the picture by dramatizing what it feels like to be (9)10.Be (10)11. If you promote a business opportunity, describe what it feels like to be at home working (11)Tip:12.Be sure your word pictures are dramatizing benefits and (12)
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