商务英语考试

【单选题】A、Recipe for Success
Not many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president andCEO of KikkomanCorp. — the world’s leading manufacturer of soy sauce — is well aware however that the company can’t rest on its laurels if it’s to successfully meet the challenge posed by its thousands of competitors globally.But Mogi — the first Japanese person to ever earn an MBA、from theColumbiaBusiness School in 1961 — loves a challenge.
He learnedAmerican management methods through his studies atColombia, as well as practical marketing know-bow thanks to his experience as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies atColumbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, InC、in San Francisco in order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up with recipes forAmerican-style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the necks of soy sauce bottles, and in cookbooks.
Kikkoman’s strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal is to have consumers identify Kikkoman’s products as the leading locally made products in its fielD、"We have seen our soy sauce becoming more and more a part of theAmerican lifestyle," Mogi says.As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the company has the top share of the world market.
Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produceD、Kikkoman’s commitment to high quality has made it an unparalleled brand in recent decades, as consumers in the US and other countries have become more health-conscious and aware of the importance of truly natural fooD、
"That is why our soy sauce has established itself as an all-purpose seasoning, a dependable ingredient, in kitchens around the globe," Mogl says.
What is the main purpose of setting up a company in San FranciscoA．to obtain market share in the USA
B．to create recipes fit for theAmerican people
C．to sell soy sauce all around the USA

网考网参考答案：C
网考网解析：
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