四六级考试

【单选题】To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated (1) on the efficient production of goods, and then relied on " (2) salesmanship" to move as much of these goods as possible. Such production and (3) focuses on the needs of the seller to produce goods and then (4) them into money.
Marketing, (5) , focuses on the wants of consumers. It begins with first analyzing the (6) and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that (7) trying to sell (8) is easiest to produce or buy for resale, the makers and dealers first (9) to find out what the consumer wants to buy and then (10) making it (11) for (12) .
This concept does not imply that business is benevolent or that consumer satisfaction is given (13) over profit in a company. There are always (14) to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is (15) understanding and catering to customers.
A(n) (16) example of the importance of catering to the consumer (17) itself in mid-1985, whenCocaCola changed the flavor of its drink. The (18) of the new flavor by a (19) portion of the public (20) a prompt restoration of theClassicCoke, which was then marketed alongside the new. KingCustomer ruled!
A、many sidesB、two sidesC、the same sideD、different sides
网考网参考答案：B
网考网解析：
篇章题。上下文理解题。前一句就谈到消费者和公司(即生产销售方)双方的问题，本句再次指出the firm和the customer双方的问题，因此，根据上下文，应选two sides“两方”。而其他答案many sides“许多方”、the same side“同一方”及different sides“不同各方”都不合题意。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>