【单选题】Passage Two
Each year, every faculty member becomes one year older. However, the average age of each incoming student remains the same. This presents a challenge: How can we keep the communication and learning gap from expanding more and more as time goes on
Now we’ve stepped into digital and information age when this generation has been granted endless satellite channels, websites, text messages, and Ipod music choices to constantly go through daily. This makes it more difficult than ever before for faculty to keep the interest and attention of the students. Here are a few great tips for faculty on how to better engage today’s generation of students:
1.BringCoolCareers and Majors to Life
This generation of students doesn’t see the connection between today’s lesson and what they really want to do someday. The more we can close that gap-to illustrate classroom relevance to their world-the better we can engage students and keep their interest.
The prospect of getting a job and working 40+ hours per week for the next 40 years doesn’t exactly breed excitement in this generation. However, they can get excited through examples of "cool" young people in their field who are very successful doing something they LOVE、for a living.
While we mostly think of celebrities as TV stars or athletes, there are celebrities within almost every fielD、For example, JoshBernstein of the HistoryChannel’s "Digging for the Truth" andDiscoveryChannel’s "Into the Unknown With JoshBernstein" makes history fun and interesting, especially to those who never believed such topics were fun and interesting before.Even MSNB
C、television personalities such as the politically branded TuckerCarlson, and Jim Kramer of "Mad Money", do give an alternative flair to the otherwise "boring" world of politics and finance.
2. FindClever Opportunities to Integrate TV/Movies/PopCulture
Is it important for students to understand the long history of business, psychology, leadership, eteAbsolutely! However, seeking out opportunities to supplement historical principles with books, movies, or music of today can definitely help bring the learning process to life.Cite a chapter, or even a paragraph or quote, from a source written since 2000 by someone 30 years old or under on the topic, and you’ll be amazed with the attention, interest, and results.
One great example is the bookCampusCEO:A、StudentEntrepreneur’s Guide to Launching a Multi-MillionDollarBusiness, written by Randal Pinkett, a sharp young professional who was a winner on theDonald Trump television show "TheApprentice". This book includes many old-age, proven business principles from books written 50 years prior. However, which do you think is more appealing to read for today’s student
Any reference to reality television, video games, or downloaded music for their Ipod can immediately raise their attention. So, what do we mean by referenceA、reference can be sharing a marketing article on the X-Box product, or a fresh class case study on a company such asApple, or a statistical exercise on average the number of text messaging characters transmitted by the average college student each day. Have fun with examples from their world that can be used at every turn.
3. Use the lnternet and Technology; In Ways that Speak Their Language
In general, less instances of distributing articles from a magazine and more instances of citing article links on that magazine’s website is a good thing. The words "check out this website" will probably elicit a more positive response than the infamous "take one and pass it down". The Intemet is the virtual home of this generation. They’ve never lived without it.
Whenever possible, have students research an individual or company website that is discussed in class.Beyond just articles and webs
网考网参考答案：B
网考网解析：
细节题。根据题干信息词difficult和interest and attention of students定位到原文第二段前两句。文中提到，现在我们已经进入了数字和信息时代，现在的学生每天都可以无限地使用卫星频道、网站、手机短信、移动音乐播放器，这使得学校的老师比以前更难保持学生的兴趣和注意力。由此可见学生被各种各样的数字产品所吸引，导致老师比以前更难保持学生的兴趣和注意力，故选B。
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