四六级考试

【单选题】The outcry over Internet firms’ habit of secretly tracking web surfers’ activities has clearly resonated inside the White House. On March 16th the Obama administration announced that it intends to work withCongress to produce a "privacy bill of rights" givingAmerican consumers greater control over how their information is collected and used by digital marketers.
Those who have been lobbying for change agree with, but are unsympathetic to, Internet firms’ worries that such a law could damage their advertising-driven business models, which rely on tracking and targeting consumers to maximize revenues. "This is dimming the prospects of Google, Facebook and other digital ad companies," says JeffreyChester of theCentre forDigitalDemocracy.
Quite how dark things get for them will depend on the details of the bill. It will seek to lay down the basic principles of Internet privacy rights, broadly following recommendations published lastDecember by theDepartment ofCommerce. The department’s report said consumers should be told more about why data are being collected about them and how they are used; and it called for stricter limits on what companies can do with information they collect.
Whatever legislation finally emerges is likely to give a broader role to the Federal TradeCommission (FTC、, which will almost certainly be charged with deciding how those principles are translated into practice and with policing their implementation.Among other things, the FTC、is known to be keen on a formal "do not track" system, which would allow users to block certain sites from monitoring their online activities.
Keen to avoid this, the online-advertising industry has been working overtime to convince policymakers that it can police itself using systems such as icons on web pages that show surfers when they are being trackeD、And it is telling anyone who will listen that consumers will suffer if tough do-not-track rules hit ad revenues, forcing web firms to charge for more content.
With Mr Obama throwing his weight behind Internet privacy, this rearguard(无望取胜的)action is less likely to be successful. Some ad firms have started talking of creating a do-not-track system of their own that would limit the damage to their digital activities. Microsoft and Mozilla, two tech giants, have recently said they are including do-not-track features in new versions of their respective web browsers.
Although all this may dent their revenues,America’s Internet giants could also benefit from the legislation if it helps them in their dealings with theEuropean Union. TheEU’s already fairly strict rules on privacy are being tightened further. The time-consuming and expensive legal hoops theEU makesAmerican Internet firms jump through, to be allowed to handleEuropeans’ online data, will become more demanding.
If by passing its own online-privacy bill of rights,America can convince theEU to ease this legal burden, then it will be an important win forAmerican companies, says Joel Reidenberg, a professor at Fordham University’s law school. Google, Facebook and others will no doubt be tracking the progress ofEU-American talks on this matter very closely.
According to Joel Reidenberg,American companies can make profit if ______.

A、they include do-not-track features in their web productions
B、American online-privacy bill of rights help them get permission to handleEuropeans’ online data easier
C、American administration compensates the damage to their digital activities
D、they transform their business models as early as possible
网考网参考答案：B
网考网解析：
[解析] 推理判断题。最后一段第1句指出，福特汉姆大学法学院的Joel Reidenberg教授称，倘若美国能凭借自有网络隐私权利法案来说服欧盟减轻这种法律负担，这对美国公司而言就将是一场重大胜利。而“这里的法律负担”所指需要从上一段中寻找。上一段结尾指出，美国互联网企业若要获准处理欧洲人的网络数据，便得跨过欧盟耗时费钱的重重法律障碍，而这些法规日后将更为苛刻。由此可知，这里的法律负担指获准处理欧洲人的网络数据的法律障碍，故答案为B)。 [点睛] 注意充分结合上下文来判断。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>