【单选题】{{B}}Text 3{{/B}}
"All I hear in higher education is, ’Brand, brand, brand,’" said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based inChicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education. "
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management.But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures" , "brand architecture" and "identity systems", the university has come up with a new name., the New School.Beginning Monday, it will adopt new logos (标识), banners, business cards and even new names for the individual colleges, all to include the words "the New School" .
Changes in names generally reveal significant shifts in how a college wants to be perceiveD、In altering its name fromCal State, Hayward, toCal State,EastBay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of SouthernColorado, a state institution, becameColorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
BeaverCollege turned itself intoArcadia University in 2001 for several reasons, to break the connection with its past as a women’s college, to promote its growth into a full-fledged university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results.AtArcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, anArcadia spokeswoman, saiD、
B．the college names
C．the concept of marketing
D．list of majors.
网考网参考答案：C
网考网解析：
[考点解析] 本题为推论题，参见文章第2段，其大意是：“在高校我就听到一个字眼：牌子，除了牌子，还是牌子”，Tim westerbeck说。westerbeck专门研究商标品牌，是Lipman Hearne公司的总经理。他的营销公司立足于芝加哥，与各大学和其他非营利的组织共事。“过去10年期间已发生了翻天覆地的变化。在过去的高校，营销几乎成了一个肮脏的字眼。”由此可推断正确答案C。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
发布评论 查看全部评论