专四专八考试

【单选题】It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable an age.But it will do just that with a rare changing of the guarD、Thompson, which works for blue-chip advertisers likeDiageo, Ford Motor, Kellogg, Merrill Lynch, Nestl6, Pfizer and ReckittBenckiser, will announce today thatBob Jeffrey, president for its NorthAmerican operations, will be promoted to chief executive, effective Jan. 1.
Mr. Jeffrey, in being named the ninth chief executive of Thompson since 1864, succeeds Peter
A、Schweitzer, who will become chairman, a post that is now vacant. Mr. Schweitzer, 64, will also relinquish his duties as worldwide president to Michael Madel, now president for the Thompson operations inEurope, the MiddleEast andAfric
A、Mr. Jeffrey, 50, will become the first Thompson chief executive to have spent most of his advertising career outside the agency. He joined Thompson five years ago as president of the flagship New York office; he came from the agency now known as Lowe & Partners Worldwide, part of the Interpublic Group ofCompanies, where he had been executive vice president and managing director for the San Francisco office. Mr. Jeffrey, who was also a founder of the Goldsmith/Jeffrey agency in New York, was promoted to his current post in 2001.
Mr. Madel, 53, will be the first Thompson worldwide president to be based outside New York, in this case London. Mr. Madel, who joined Thompson in 1990, adds responsibilities for theAsian-Pacific operations to the duties of his current post, to which he was promoted in 1997.
The changes come as Thompson, the largest agency in the United States in revenue—and No. 4 globally, behindDentsu, McCann-Erickson WorldwideAdvertising andBBDO Worldwide—confronts some daunting challenges.
While Thompson has recently gained additional assignments from clients like Pfizer, the agency has also lost some accounts from prominent marketers including the MillerBrewingCompany division of SAB-Miller and Sun Microsystems. Thompson has had to shake up the ranks of senior managers at offices in cities likeChicago,Detroit and San Francisco to help reassure clients.
The agency stumbled in efforts to develop an entertainment marketing division, dismantling a unit based in New York namedContent @ JWT in favor of handling those tasks out of theDetroit office.And Thompson, like many large agencies, is deemed in need of improving its creative output, particularly as clients must deal with rapidly changing marketing and media trenD、
The challenges include the rise of the finicky youthful consumer cohort known as Generation Y and the need to develop alternatives to traditional ad forms as consumers zip, zap and fast-forward television commercials. One task facing Mr. Jeffrey is to take the J. Walter Thompson creative product to an even higher level.Another is to ensure that communications solutions for clients are coordinated across all disciplines as effective as possible. This referred to the Thompson offerings in areas as disparate as advertising, entertainment marketing, interactive marketing, direct marketing and health care advertising. Mr. Jeffrey, in a separate interview, acknowledged the scale and scope of what he would face.
"If you watch the movieCatch Me if YouCan set in the 1960’s, you see the prominent brands are PanAm and T.W.
A、," Mr. Jeffrey saiD、"Forty years later, look at the airline industry. If you look at the ad industry, you could prognosticate something similar," he addeD、"If we don’t get our acts together, that could be us.\
According to the passage, the following statements are trueEXCEPT ______.
A、Bob Jeffrey will be chief executive of Thompson next year
Bob Jeffrey is president for the NorthAmerican operations of Thompson
C．Thompson was founded in 1864
D．Michael Madel now works in New York

网考网参考答案：D
网考网解析：
第三段中曾介绍Mr. Madel将成为Thompson第一个总部不设在纽约的全球总裁。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>