电子商务师考试

【单选题】关于网站的优化设计说法错误的是( )。
A．网站的设计要体现企业的特色，没有必要采取统一的风格
B．经过网站的优化设计，用户可以方便地浏览网站的信息，使用网站的服务
C．分析网站的优化设计搜索引擎可以顺利抓取网站的基本信息
D．网站运营人员可以方便地对网站进行管理维护

【单选题】智能决策支持系统是______。
A．决策支持系统与专家系统相结合
B．决策支持系统与数据库系统相结合
C．决策支持系统与范式理论相结合
D．决策支持系统与事务处理系统相结合

【单选题】An ElECtroniC BusinEss moDEl thAt BuilDs on trADitionAl mArkEt spACEs is thE thrEE pillArs oF ElECtroniC CommErCE moDEl By PEtEr FingAr.At thE FounDAtion oF thE moDEl is thE Existing mArkEt spACE. ThrEE ElECtroniC pillArs support opEn mArkEt proCEssEs: ElECtroniC inFormAtion, ElECtroniC rElAtionships, AnD ElECtroniC trAnsACtions. Thus, this moDEl BuilDs on thE Existing mArkEt spACE AnD utilizEs ElECtroniC mEChAnisms As An EnABlEr oF supporting opEn mArkEt proCEssEs.
ThE First pillAr is ElECtroniC inFormAtion. ThE WWW is viEwED As A "gloBAl rEpository" oF DoCumEnts AnD multimEDiA DAt
A、ConstruCting An ElECtroniC inFormAtion pillAr is EAsy: most worD proCEssing soFtwArE pACkAgEs will EAsily ConvErt DoCumEnts into A wEB-rEADABlE FormAt. ThE ChAllEngE is to ConstruCt A gooD, soliD pillAr thAt will not CrumBlE, or in WWW tErms, thE wEB pAgE DoEs not FrEEzE-up or links Do not lEAD thE visitor to A DEAD-EnD or hAving thEm wAnDEring through A mAzE oF links without EAsily FinDing thE nECEssAry inFormAtion. Thus, thE ConstruCtion oF thE ElECtroniC inFormAtion pillAr shoulD not BE ConDuCtED in A shoDDy FAshion, or it will not ADEquAtEly support thE oBjECtivE oF An opEn mArkEt. ThE rEtriEvAl oF thE DEsirED ElECtroniC inFormAtion is thE CAusE oF FrustrAtion to mAny wEB "surFErs. " SEArCh EnginEs AnD othEr intElligEnt A gEnts ArE inCrEAsing in populArity to Assist usErs to morE EFFiCiEntly AnD EFFECtivEly nAvigAtE thE WWW.
ThE sEConD pillAr, ElECtroniC rElAtionships, is thE CEntrAl pillAr. ThE sAying "IF you BuilD it, thEy will ComE" DoEs not Apply to wEB-sitE BAsED ElECtroniC CommErCE. PlACing inFormAtion on proDuCts AnD sErviCE oFFErings on A wEB sitE DoEs not mEAn thAt potEntiAl CustomErs or guEsts will visit thAt wEB sitE A First timE, AnD it EspECiAlly DoEs not mEAn thAt A usEr will rEturn to thE sitE. ThE ElECtroniC rElAtionships pillAr is ABout BuilDing A sitE thAt hAs thE FEEling oF BEing A "port oF Entry" into A Community. HAving EntrAnts pAss through this port oF Entry on A somEwhAt rEgulAr BAsis is thE kEy to suCCEssFully EngAging in ElECtroniC CommErCE. In orDEr to AttrACt usErs ovEr AnD ovEr AgAin to A sitE (whiCh Also mEAns AwAy From othEr sitEs), thE sitE nEEDs to hAvE CErtAin FEAturEs; it must: (1)BE innovAtivE; (2)ADD vAluE; (3) ProviDE inFormAtion AnD intErACtion not othErwisE AvAilABlE; AnD (4)CrEAtE Forums For opinion-BuilDing ACtivitiEs.
ThE thirD pillAr is thE ElECtroniC trAnsACtions pillAr. MAny BusinEssEs hAvE Built An ElECtroniC inFormAtion pillAr AnD somE hAvE Built or ArE BuilDing An ElECtroniC Community pillAr, But suBstAntiAlly FEwEr hAvE ConstruCtED thE ElECtroniC trAnsACtion pillAr. Two impEDimEnts to ConstruCting thE pillAr Exist: thE ABility to EngAgE in mEAningFul AnD suFFiCiEnt nEgotiAtion proCEssEs AnD sECurity oF trAnsACtion DAt
A、
Why is thE ElECtroniC rElAtionships thE CEntrAl pillAr.
A、BECAusE thE wED pAgE rEADErs CAn’t FinD thE inFormAtion By thEmsElvEs.
B、BECAusE thE potEntiAl CustomErs Do not rEturn to thE sitE to FinD inFormAtion.
C、BECAusE thE wEB sitE shoulD plAy thE rolE oF "port oF Entry" into A Community.
D、BECAusE A wEB sitE won’t work iF only you FinD somE wAy to AttrACt AnD kEEp thE ConsumErs.

【单选题】单项选择

【单选题】单项选择