·Readthearticlebelowaboutasuccessfulprin
·Read the article below about a successful printing firm.
·Choose the best word to fill each gap, fromA,B,C、or
D、on the opposite page.
·For each question 19-33, mark one letterA,B,C、orD、on yourAnswer Sheet.
·There is an example at the beginning (0).A．settled
MartinCharlesworth pays a visit to discover the
secret of Success at a busy printing firm.{{/B}}
From designing and printing corporate brochures and business cards to photocopying students’ essays it’s all in a day’s work for Multicopy Printing. The family-run firm is one of the most successful printing, copyshop and design offices in the region.Although it is a {{U}} (19) {{/U}} small company, it thinks big. The company has made a considerable{{U}} (20) {{/U}}in high-tech machinery to {{U}} (21) {{/U}} up in this rapidly changing industry.
The company’s success has recently enabled it to modernise and {{U}} (22) {{/U}} its premises. Multicopy’s ManagingDirector,Colin Marsh, says, ’It was very {{U}} (23) {{/U}} before. We may get up to two tonnes of paper delivered a day and we were running out of space to {{U}} (24) {{/U}} it. Now, we’re the only business in this area {{U}} (25) {{/U}} a print service from start to finish all under one roof.A、vast amount of work can be {{U}} (26) {{/U}} in a very short space of time.’
The firm was {{U}} (27) {{/U}} up 22 years ago byColin’s father, who was the area manager for a national {{U}} (28) {{/U}} of printers before deciding to go into business on his own. In those days, it was mostly small printing {{U}} (29) {{/U}} such as letterheads and photocopying. The business grew rapidly in the mid-1980s with the {{U}} (30) {{/U}} of new technology. Nowadays the core photocopying business is high-volume, sometimes up to 300,000 copies for one job, and it often needs to meet {{U}} (31) {{/U}} deadlines for commercial outlets.But despite Multicopy’s recent success, it has not forgotten its {{U}} (32) {{/U}} and part of the everyday {{U}} (33) {{/U}} still consists of doing small numbers of photocopies for members of the general publiC、
B．built
C．constructed
D、completedGETTINGTHEBALANCERIGHTLeavingworkontimem
GETTING THE、BALANCE、RIGHT
Leaving work on time may not sound like much of a (0).... However, in an experiment by glass manufacturersDartingtonCrystal, it (19) ... surprisingly difficult. Four managers, who all worked very long hours, took (20) ... in a simple experiment: they agreed to (21) ... to their set hours for a week, with no coming in early, leaving late or taking work home. The aim of the exercise was to (22) ... the balance between the managers’ work and home lives. It was a way to get everyone thinking about their working hours and how to (23) ... them,
Robin Ritchie, the company’s managing director, was very aware that his company was (24) ,.. on the experiment at its busiest time of the year. They were also just days away from a big product (25) .... So not surprisingly, perhaps, it soon became clear that it wasn’t going to be easy: even on the first day, director of design Simon Moore took home a design problem to (26) .... as he couldn’t relax until he had dealt with it.
As the week progressed, the four people involved found it hard to (27) ... with the pressure of leaving work undone. They felt they were (28) ... people down, and worried about the effect on the business. (29) ... crises made it more and more difficult to go home on time.Changing working habits wasn’t easy. (30) .... they saw the experiment through to the enD、
There was some (31) ... up to do the following week, but the company did not appear to have suffereD、Significantly, too, the experiment made the managers reappraise their (32) ... to staying late and start prioritising tasks.All in all, they felt the experiment was of (33) ... benefit, and that it helped them to create a better balance in their lives.
A．opening
B．beginning
C、outset
D．launch
Whatisthecorrectlength[*]
What is the correct length
[*]MinutesLightingStaffarecomplainingaboutt
Minutes
Lighting
Staff are complaining about the poor lighting in the main office. The secretary of the committee recently obtained quotes (29) new lighting, (30) we passed to the management boarD、The committee is (31) waiting for (32) decision. We are hoping the board will let us (33) within the next few weeks.
NewDrinks Machine
Of the three types of machines we looked at, Maxcup appeared to be the best option. The committee now has to find a new (34) , as our current machine causes problems near the fire exit (35) several people use the machine at the same time. It was decided to put (36) taking the decision, and we expect to have enough information (37) the end of the month.
ConferenceAttendance
Robert (38) to be away at the conference from 1st to 8th of next month. Jane has agree to assist us in his (39) . Robert has a useful list of contacts in (40) to help her research new safety equipment.
A、whatB、when C、whichBrokersBrokersneitherphysicallyhandlepro
Brokers
Brokers neither physically handle products being distributed nor work on a continuing (19) with their principals (20) , a broker is an independent wholesaling middleman that brings buyers and sellers together and provides market information to either party. M0st brokers work for sellers, (21) a small percentage represent buyers.
Brokers have no authority to set prices. They simply negotiate a sale and leave it up to the seller to accept or (22) the buyer’s offer. They also furnish considerable market information (23) prices, products, and general market conditions.
Because of the limited services provided, brokers receive relatively small commissions—5 percent or less. (24) , brokers need to operate on a low-cost basis.
Food brokers (25) buyers and sellers of food and (26) general-merchandise items to one another and bring them together to complete a sale. They are well (27) about market conditions, terms of sale, sources of credit, price setting, potential (28) , and the art of negotiating. They do not actually provide credit but sometimes store and deliver goods.Brokers also do not (29) goods and usually are not allowed to complete a transaction (30) formal approval. Like other brokers, food brokers generally represent the seller, who pays their commission.
Food brokers, (31) manufacturers’ agents, operate in specific geographic locations and work for a limited (32) of food producers within these areas. Their sales force calls on chain-store buyers, store managers, and institutional purchasing agents.Brokers work (33) with advertising agencies. The aver age commission for food brokers is 5 per cent of sales.
A．relating
B．relate
C．to relate to
D．connected withABriefHistoryofCokeNowadays,Coca-Cola’st
A、Brief History ofCoke
Nowadays,Coca-Cola’s trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries.According to legend, it began in a three-legged kettle in the back yard ofAtlanta pharmacistDr. John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton’s partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth ofCoke’s popularity is as much due to the advertising and marketing strategy as it is to the quality of its product.By continually monitoring changes in consumer attitudes and behaviour, theCoca-ColaCo. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out.Asa GriggsCandler bought the business and organized theCoca-ColaCo. into a Georgia corporation. In 1893, he registeredCo ca-Cola as a trademark.
UnderCandler’s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drinkCoke.Candler’s campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understandingCoke’s marketing potential. In 1899, he sold the right to bottleCoke throughout most of the United State for $1, which he never bothered to collect.Candler sawCoke primarily as a soda-fountain drink.But two far-sighted businessmen fromChattanooga, Tennessee,Benjamin Franklin Thomas and JosephBrown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement withCandler began the franchising bottling system that still remains the foundation of theCo ca-ColaCo.’s soft drink operations. Thomas and Whitehead sold the rights to bottleCoke to franchisers in every part of the country in return for the bottler’s agreement to invest in the necessary resources and effort to make the franchise a success.During the following decade, 779 bottling plants went into operation.
In the early 20th century,Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the fileD、One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of freeCoke at the soda fountain of a dispenser.
John Styth Pemberton andAsa GriggsCandler were alike in the respect that both of them ______.A．had a doctor’s degree
B、were too short-sighted to seeCoke’s marketing potential
C、Sold their business in order to raise money
D．used money in a wasteful wayACriticalConcerninMergerandAcquisitionSt
A、CriticalConcern in Merger andAcquisition StrategiesMergers and acquisitions as (0) strategies are once again in vogue. This business drama seems to be (19) by recent highly visible mergers between rich and famous players.Even speculation around a low ball offer byComcast to acquireDisney seems to excite global (20) in corporate marriages.However, like all such (21), long-term success is rarely accomplished by a mere combination of cool stuff and know-how. In the midst of all the hype, a well documented fact is that most merger and acquisition activity rarely (22) the highly anticipated cooperation between companies. Throughout a merger or acquisition, people in an acquired company often (23) that they don’’t know what is happening, express fear about (24) their jobs, and feel demoralized as to the future of their contributions. Failed mergers that otherwise have a (25) strategic and financial fit are typically the (26) of the irretrievable loss of intangible, messy-to-measure, and difficult-to-implement human (27) on which the company’’s tangible assets ultimately (28).Traditional integration practices have been (29) around consolidating key resources, financial and physical assets, (30) names, and tradable endowments. The most forward-thinking integration strategies also capture key pieces of elusive core competencies, such as a/an (31)’’s best practices, skills, knowledge bases, and routines. (32) excluded are critical root strategic assets, which can make or break a union that is otherwise "made in heaven." These root strategic assets (33) collaborative leadership, cultural cohesion and talent retention.
A、downsizeB、employmentC、increase
D、growthEXAMPLE、The correct answer for blank (0) is
D、
A、assets
B．credits
C．deals
D、sourcesAssistantToPublicRelationsManagerBusines
Assistant To Public Relations Manager
Business Press is the world’s most respected publisher of business news. PR and publicity play (29) essential part in ensuring our continued (30) and this is an outstanding opportunity that (31) also be the start of a career (32) Public Relations.
(33) directly to our PR Manager, you will run her office and learn quickly to do just about everything. Filing documents, taking calls (34) journalists and answering their questions are all included in (35) You will also help to organise events and visits, prepare reports (36) month and generally help to run an efficient press office.
The perfect candidate will have a (37) standard of education, strong communication skills and an excellent telephone (38) Professional secretarial qualifications are an advantage.A、minimum of two years’ experience, (39) should be within a busy office, is essential. You will be confident, have a smart professional appearance and be in a hurry to (40) things done’.
A．every
B．some
C．any·Readthefollowingpassageaboutawebsite.·A
· Read the following passage about a website.
·Are the sentences 16-22 "Right" or "Wrong" If there isn’t enough information to answer "Right" or "Wrong", choose "Doesn’t say".
· For each sentence, mark one letterA,B、orC、on yourAnswer Sheet.Google’s annual income ranks number one among Internet search-engines.A．
Google dominates the Internet-search business, such as Netscape once ruled in Web browsers and Real Networks did in media players.Begun as a research project by two graduate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector.
It is the most visited search site, accounting for 35% of search-engine visits — compared with 28% for Yahoo, 16% forAOL and 15% for Microsoft’s MSN, according to comScore Networks, a market-research company.But that masks its tree influence. Google’s technology is used to power searches on other sites, such as Yahoo andAOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months.
Google’s power makes it just the sort of company that Microsoft typically tries to squash.At the WorldEconomic Forum inDavos last week, Mr. Gates admitted that Google’s search technology was "way better" than Microsoft’s, and identified Internet search as a key focus for his company.
B．
C．HOWTOREADABALANCESHEETAbalancesheetisnot
HOW TO READ、A、BALANCE、SHEET
A、balance sheet is not like a Profit and Loss ac- count, which is a record of the activity transacted in a year and the profits (or losses) produced as a result.A、balance sheet can be (21) of as a photograph, a moment (22) time, (usually the last day of the company’s financial year), which shows exactly what the business owns. These may be buildings, cash, stocks or debts, i.e. amounts of money (23) to the business by customers.
A、balance sheet may change from one Year to the next if, for example, a company sells one of its factories, if it (24) more money from its shareholders, if it repays some debt to the bank, or if it builds up its inventory of (25) goods.
But whatever happens to the composition of the assets of the business, any overall change in as- set (26) is reflected in me balance sheet. There is one further (27) to be made.Although the principle of a balance sheet is to have assets on one side and liabilities on the other, the fact is that-especially for public companies-shareholders want to be able to see What their (28) in the company is worth.
So a tradition bas (29) up which has meant that ’Creditors’ is actually moved to the assets side as a negative amount. Structuring the balance sheet like this is simply a matter of (30) There is no commercial reason for presenting it in this way.
A．treated
B、thought
C、imagined
D．considerA．comparingB．outliningC．providingD．suppl
A．comparing
B．outlining
C．providing
D．supplying
JimthinksthattheperfectworkerA．hasalotof
Jim thinks that the perfect worker
A、has a lot of new ideas.
B．is young and ambitious.
C．fits in with the company’s methods.OurFeaturesAtinsurance,co.ukweknow(29)se
Our Features
At insurance, co. uk we know (29) searching for the right insurance (30) be difficult but we make (31) easier for you.
There are some great and unique features (32) on our site. They help you make the right choice, as well as saving you time and money.
Our comprehensive policy comparison feature provides a simple and clear reference of (33) is, or isn’t, included (34) the cost of your car insurance policy. (35) you receive your car insurance quote results, we let you choose up to four insurers (36) compare the policy benefits and extras includeD、It’s an easy way (37) ensuring all your requirements are covered and helps you make the right decision (38) your insurance policy.
We give you the option to compare potential car insurance providers by an independent service rating as well as price and policy benefits.
Our simple five spot rating (39) based on overall customer satisfaction. It represents the scores given (40) previous or current customers of the insurer.
A、for B、to
C、of{{B}}Questions29-40{{/B}}·Readtheintrodu
{{B}} Questions 29-40{{/B}}
· Read the introduction below about a company training programme.
·Choose the correct word to fill each gap fromA,B、orC、
· For each question (29-40), mark one letterA,B、orC、on yourAnswer Sheet.A．
In the first year of training, staff follow a structured personal development programme
{{U}} (30) {{/U}} is designed to teach the skills needed {{U}} (31) {{/U}} succeed in the commercial world communication and business awareness, for example. {{U}} (32) {{/U}} the same time, technical training courses teach the skills needed for a particular job, {{U}} (33) {{/U}} as product design techniques.
In addition to training, there is {{U}} (34) {{/U}} regular individual supervision. {{U}} (35) {{/U}} recruits have a training manager, who guides their individual staff development. Practical experience is gained in the company while {{U}} (36) {{/U}} on a variety of team projects. These projects {{U}} (37) {{/U}} last for a few months or for several years. The company provides a friendly atmosphere where we have managed to maintain {{U}} (38) {{/U}} the pressures of rapid growth. This continuing growth contributes {{U}} (39) {{/U}} a stimulating, exciting workplace, and creates excellent prospects for the individual at all levels {{U}} (40) {{/U}} the organization.
B．
C．AAccordingtothestatisticsoftheOrganizati
A、According to the statistics of the Organization of Trade andDevelopment of the United Nations, there are several swindling acts each month and swindling causes a loss of up to billions of US dollars annually. In 1959,the swindle ofCoffee inCosta Rica paralyzed the country’’s economy for a certain period of time.At the urgent request of the international business community, the Organization of Trade andDevelopment of the United Nations held two special meetings in 1984 and 1985 in Geneva to deal with the problem, but no agreement were reacheD、
B、 Generally speaking, there is little opportunity for the swindlers to take advantage in the trading of complete sets of equipment or transfer of technology, while commodity transactions are most vulnerable to swindling.As long as such commodities as steel, cement, fertilizer and chemicals are identical in specification, model, pattern, or chemical composition, as long as the price is favorable and delivery is prompt, the buyer seldom sends any mission abroad to inspect the goods. Swindlers often take advantage of these factors and resell the goods to make profits.C、 Swindlers can also, by taking advantage of natural calamities such as storm and submerged reefs, forge and reported sea accidents. Then, they remove and resell the goods for huge profits. Since the cargo is not received, the buyer claims against insurance company. Therefore, the final victimized is the insurance company. Generally speaking, the carrier, captain and seaman collaborate with one another to commit this kind of economic crime.Afterwards, they sell the ship and the goods and absconD、If goods are carried on the ship, the insurance is one of the victims in this case.D、 The criminals sometimes swindle money from the buyer by forging commercial documents. Upon presentation of the bill of lading, the buyer cannot get the goods after he has paid according to the contract. The seller can sometimes lose money in a contract that stipulates payment after the arrival of goods or by bank collection. In most cases, the criminals first win the seller’’s trust by doing some successful trade transactions with him. Then he manages to acquire a large deal by signing a contract that stipulates payment after the arrival of the goods or by bank collection.As soon as he receives the goods, the buyer sells the goods and absconds with the money.E、 In order to prevent international swindling, we suggest the following measures: Firstly, we should promote education and maintain sharp vigilance in international trade transactions. Secondly, we should carefully investigate the credit status before the conclusion of a contract. Thirdly, we should draft every clause of the contract properly since the contract is the only legal document for the execution of transaction and the settlement of the dispute. Lastly, we should supervise the loading of the goods and keep a close watch on the movements of the carrying vessel.0. Swindling can be devastating to a country’’s economy.
A、 Insurance company is always responsible for the loss in a sea swindling.BusinessConsultingAThisbookexploresthene
BusinessConsulting
A
This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do.Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
BBrands andBranding
This book argues that because of the power of not-for-profit brands like the RedCross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
C、Emerging Markets
Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
DEssentialDirector
Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.
Authentic experiences of some companies are used to demonstrate the points the author wants to argue in the second edition of this book.Beforeopeningtheshop,RichardA．rangallold
Before opening the shop, Richard
A、rang all old clients.
B．travelled to 11 countries to attract customers.
C．gained a lot of orders.DepartmentStoreMagicFormostofthe20thcent
Department Store Magic
For most of the 20th century Smithson’s was one ofBritain’s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn’t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own brand products, the major part of its business, and showing a preference for more fashionable brands.
But now all the has changed, thanks to RowenaBaker, who became Smithson’s first womanChiefExecutive three years ago. Since then, while most major retailers inBritain have been losing money, Smithson’s profits have been rising steadily. WhenBaker started, a lot of improvements had just been make to the building, without having any effect on sales, and she took the bold decision to invite one ofEurope’s most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on display were changeD、And as sales grew, so did profits.
Baker had ambitious plans for the store from the start, ’We’re playing a big game, to prove we’re up there with the leaders in our sector, and we have to make sure people get that message. Smithson’s had fallen behind the competition. It provide a traditional service targeted at middle-aged, middle-income customers, who’d been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting variety of goods that everyone will want to come in, whether they plan to spend a little or a lot. ’Baker’s vision for the store is clear, but achieving it is far from simple.At first, many employees resisted her improvements because they just wouldn’t be persuaded that there was anything wrong with the way they’d always done things, even if they accepted that the store had to overtake its competitors. It took many long meetings, involving the entire workforce, to win their support. It helped when they realised thatBaker was a very different kind of manager from the ones they had known.
Baker’s staff policies contained more surprises. The uniform that had hardly changed since day one has now disappeareD、Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers.AsBaker explains, ’How can you see jeans if you’re wearing a black suit Smithson’s has a new identity, and this needs to be made clear to the customers. ’She’s also given every sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope company profits.
RowenaBaker is proving successful, but theCity’s big investors haven’t been persuadeD、According to retail analyst, John Matthews, ’Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn’t done anything to achieve it.And in my view the company’s shareholders are not convinceD、The fact is that unless she opens several more stores pretty soon, Smithson’s profits will start to fall because turnover at the existing store will inevitably start to decline.’
According to the writer, Smithson’s profits started rising three years ago because ofA．an improvement in the retailing sector.
B．the previous work done on the store.
C．RowenaBaker’s choice of designer.
D．a change in the products on sale.A.asalaryincreaseB.achangeininternalbudg
A、a salary increase
B、a change in internal budgets
C、a move to new premises
D、a new computer system
E、the introduction of a social programmeF. the loss of a contractG. a change of managementH. a new clerk