Thefirst______inthedevelopmentofcivilize
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The______hesaiditheknewwhatamistakehehad
{{B}}PassageThree{{/B}}BythetimetheOlymp
By the time the Olympics begin inAtlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees (领有执照者). TheAtlanta Games will boast an "official" timepiece (clock), two official game shows, and two official vehicles: a family car, and a luxury sedan (轿车).But what exactly do these companies reap for their huge investmentAt the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms.But most of all, according to US Postal Service, it is purchasing the right to spend money. And the right to spend money is expensive. The biggest backers, Olympic sponsors likeAnheuser-Busch,Coca-Cola, McDonald’s and Xerox, commit up to $40 million.But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time.And at roughly $ 400,000 per 30-second slot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC、has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer (反对者) is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol andCarl Lewis wearing Nike shoes, I’m going to go withCarl because that’s the authentic link. Nike’s strategy is hard to argue with-instead of sponsoring the Olympics, it sponsors Olympians. Yet even Nike wants a piece of theAtlantic action.Along with some other non-sponsors, Nike is trying to dot downtownAtlanta with billboards.Advertisement, it’s another Olympic event. |
Thebraindrain(人才流失)isauniversalphenomeno
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Max:IneverknewNickissofault-finding.Scot
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PassageFourAnotherkindsofdistinctionthat
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People in the mass advertising business and others who studyAmerican society have been very interested in the question: What does theAmerican consumer like Max Lerner, a well-known scholar who has studiedAmerican society, has said thatAmerican consumers are particularly fond of three things: comfort, cleanliness, and novelty. Lerner believes that theAmerican love of comfort perhaps goes back to the frontier experience, where life was tough and there were very few comforts. This experience may have created a strong desire in the pioneers and their children for goods that would make life more comfortable. Today, theAmerican’s love of comfort is seen in the way they furnish their homes, design their cars, and travel. HowAmericans choose a new mattress for their bed is an example of theAmericans love of comfort. ManyAmericans will go to a store where beds are set up, and they will lie down on several mattresses to see which one is the most comfortable. Cleanliness is also highly valued byAmericans. There is a strong emphasis on keeping all parts of the body clean, andAmericans see lots of TV commercials for soap, shampoo, deodorants, and mouthwash: Perhaps the Puritan (清教徒的) heritage has played some role in the desire for cleanliness. The Puritans, a strict Protestant (新教的) church group who were among the first settlers ofAmerica, stressed the need to cleanse the body of dirt and of all evil tendencies, such as sexual desire. The saying "Cleanliness is next to Godliness" reflects the belief of mostAmericans that it is important to keep not only their bodies, but also their clothes, their houses, their cars, and even their pets clean and smelling gooD、Indeed, manyAmericans are offended by anyone who does not follow their accepted standards of cleanliness. Along with cleanliness and comfort,Americans love having things that are new and different. Perhaps this love of novelty comes from their pride in their inventiveness.American have always been interested in inventing new products and improving old ones. They like to see changes in cars, clothing, and products for the home.Advertisements encourage people to get rid of old products and try new ones, whether the old ones still work or not.And if they cannot afford to buy something now, advertisers encourage consumers to charge it on a credit carD、"Buy now— pay later. " |
Thesyntheticfunctionsofthehuman,(suchas)
教师和学生以口头语言问答的方式进行教学的方法称为()A.讲授法B.讨论法C.谈话
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{{B}}PassageFour{{/B}}Beforethesummerof2
Before the summer of 2000, the 54 year old John Haughom could accomplish just about any thing at work. "I could move mountains if I put my mind to it."he says of those days.But that summer Haughom found he couldn’t move them any more. On the phone with his wife one morn ing, Haughom broke down.A、couple of days later Haughom checked himself in for a three-week stay at the Professional RenewalCenter, an in-patient clinic 30 miles outside KansasCity that helps him deal with stress. Haughom is far from alone.A、host of new studies and plenty of anecdotal evidence show that stress in the workplace is skyrocketing. Whatever the cause, stress levels are at record highs. The statistics are startling.According to a new study by the federal government’s Nation al Institute for Occupational Safety and Health, more than half the working people in the U.S. view job stress as a major problem in their lives. This year theEuropeanCommunity officially dubbed stress the second-biggest occupational-health problem facing the continent. Ten years ago experts warned that stress was out of control, in part because of a shaky economy. What’s notable about today’s wave of stressed-out workers is that it rises all the way to the top. Lack of control is generally considered one of the biggest job stressors, so it used to be thought that middle managers carried the brunt: sandwiched between the top and the bottom, they end up with little authority. Powerful chief executive officersCEOs) were seen as the least threatened by stress.But in today’s tough economy, top executives don’t have as much control as they used to. "Stress is just part of the job, fortunately or unfortunately, stress’is part of our character building," Lebenthal says. "But I think I don’t need any more character building. What I need is a vacation." But if you think that going on vacation is hard—and studies show that 85%of corporate executives don’t use all the time off they’re entitled to.Being able to handle stress is perhaps the most basic of job expectations. So among the corporate elite, succumbing to it is considered a shameful weakness. Stress has become the last affliction that people won’t dare admit to. Most senior executives who are undergoing treatment for stress—and even many who aren’t—refused to talk on the record about the topiC、"Nothing good can come out of having your name in a story like this," oneCEO said through his therapist. |