【单选题】
1
To understand the marketing concept, it is only necessary to understand the differ ence between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demanD、
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity--the firm and the custom- er—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re theBoss. "A、good example of the importance of satisfying the consumer presented itself in mid 1985, whenCoca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of theClas sicCoke, which was then marketed alongside the new. KingCustomer ruled!
Not too long ago, industries focused on______.A．producing and selling goods
B．the needs and wants of customers
C、the selling of new products
D．moving goods to the market
网考网参考答案：A
网考网解析：
[解析] 细节题。解题点在第一段第二句。文章提到“…most industries concentrated primarily on the efficient production of goods，and then relied on‘persuasive salesman ship’to move as much of these goods as possible．”，所以企业关注的是production of goods和persuasive salesmanship。因此正确答案是A。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
To understand the marketing concept, it is only necessary to understand the differ ence between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demanD、
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity--the firm and the custom- er—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re theBoss. "A、good example of the importance of satisfying the consumer presented itself in mid 1985, whenCoca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of theClas sicCoke, which was then marketed alongside the new. KingCustomer ruled!
Not too long ago, industries focused on______.A．producing and selling goods
B．the needs and wants of customers
C、the selling of new products
D．moving goods to the market
网考网参考答案：A
网考网解析：
[解析] 细节题。解题点在第一段第二句。文章提到“…most industries concentrated primarily on the efficient production of goods，and then relied on‘persuasive salesman ship’to move as much of these goods as possible．”，所以企业关注的是production of goods和persuasive salesmanship。因此正确答案是A。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
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