| 2014年职称英语考试综合类B级真题及答案 |
| 第1部分：词汇选项（第1～15题，每题1分，共15分） 下面每个句子中均有1个词或者短语划有底横线，请为每处划线部分确定1个意义最为接近的选项。 |
| 第1题：Afterwards there was just a feeling of let down． A．excitement B．anger C．calm D．disappointment |
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| 第2题：The committee was asked to render a report on the housing situation． A．copy B．furnish C．publish D．summarize |
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| 第3题：The curriculum was too narrow and too rigid． A．hidden B．inflexible C．traditional D．official |
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| 第4题：HElD A vEry morAl liFE， A，honorABlE&nBsp; B，humAn&nBsp; C，intElligEnt&nBsp; D，nAturAl |
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| 第5题：The majority of people around here are decent． A．real B．honest C．normal D．wealthy |
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| 第6题：His knowledge of French is fair． A．very useful B．very limited C．quite good D．rather special |
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| 第7题：The group does not advocate the use of violence． A．limit B．regulate C．support D．oppose |
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| 第8题：The worst agonies of the war were now beginning． A．pains B．parts C．aspects D．results |
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| 第9题：It was a magic night until the spell was broken． A．time B．charm C．space D．opportunity |
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| 第10题：They are trying to identify what is wrong with the present system． A．prove B．discover C．consider D．imagine |
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| 第11题：Several windows had been smashed． A．cleaned B．replaced C．broken D．fixed |
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| 第12题：She felt that she had done her good deed for the day． A．homework B．act C．justice D．model |
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| 第13题：London quickly became a flourishing port． A．major B．large C．successful D．commercial |
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| 第14题：His professional career spanned 16 years． A．started B．changed C．moved D．lasted |
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| 第15题：His stomach felt hollow with fear． A．empty B．sincere C．respectful D．terrible |
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| 第2部分：阅读判断（第16～22题，每题1分，共7分） 下面的短文后列出了7个句子，请根据短文的内容对每个句子做出判断；如果该句提供的是正确信息，请选择A；如果该句提供的是错误信息，请选择B；如果该句的信息文中没有提及，请选择C。 TheMost Wonderful Islands 由于暂时找不到文章，欢迎大家提供原题，谢谢！ |
| 第16、17、18、19、20、21、22题：迪拜的人造棕榈岛 The Palm Islands are the largest artificialislands in the world and are under construction in Dubai, in the United ArabEmirates…… 16．Some Dutch engineers are experienced in reclaiming land from the sea． A．right B．Wrong C．Not mentioned 17．The islands are being built in the deep water of the sea． A．right B．Wrong C．Not mentioned 18．Rocks for building the breakwater were taken from the World of Islands． A．right B．Wrong C．Not mentioned 19．All the luxury homes on Palm Jurneriah were sold． A．right B．Wrong C．Not mentioned 20．The water theme park in Jebel Ali will attract more tourists． A．right B．Wrong C．Not mentioned 21．The Palm Deria will be the same size as Paris． A．right B．Wrong C．Not mentioned 22．The World Islands are bigger than the Palm Jurneriah． A．right B．Wrong C．Not mentioned |
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| 第3部分：概括大意和完成句子（第23～30题，每题1分，共8分） 下面的短文后有2项测试任务：（1）第23 ~ 26题要求从所给的6个选项中为指定段落每段选择1个小标题；（2）第27 ~ 30题要求从所给的6个选项中为每个句子确定一个最佳选项。 |
| 第23、24、25、26、27、28、29、30题：ThE StorytEllEr 1． StEvEn SpiElBErg hAs AlwAys hAD onE goAl: totEll As mAny grEAt storiEs to As mAny pEoplE As will listEn．AnD thAt’s whAt hEhAs AlwAys BEEn ABout．ThE son oF A ComputEr sCiEntist AnD A piAnist, SpiElBErgspEnt his EArly ChilDhooD in NEw JErsEy AnD, lAtEr, ArizonA．From thE vEryBEginning, his FErtilE imAginAtion FillED his young minD with imAgEs thAt woulDlAtEr inspirE his FilmmAking． 2．EvEn DECADEs lAtEr, SpiElBErg sAys hE hAs ClEArmEmoriEs oF his EArliEst yEArs, whiCh ArE thE origins oF somE oF his BiggEsthits．HE BEliEvEs thAt E．T．is thE rEsult oF thE DiFFiCult yEArs lEADing up tohis pArEnt’s 1966 DivorCE, “It is rEAlly ABout A young Boy who wAs in sEArCh oFsomE stABility in his liFE．”“HE wAs sCArED oF just ABout EvErything,” rECAlls his mothEr, LEAhADlEr．“WhEn trEEs BrushED AgAinst thE housE, hE woulD hEAD into my BED．AnDthAt’s just thE kinD oF sCAry stuFF hE woulD put in Films likE PoltErgEist．” 3． SpiElBErg wAs 11 whEn hE First got his hAnDs onhis DAD’s moviE CAmErA AnD BEgAn shooting short FliCks ABout Flying sAuCErs AnDWorlD WAr ΙΙ BAttlEs．SpiElBErg’s tAlEnt For sCAry storytElling EnABlED him tomAkE FriEnDs．On Boy SCout CAmping trips, whEn night FEll, SpiElBErg BECAmE thECEntEr oF AttEntion．“StEvEn woulD stArt tElling his ghost storiEs,” sAysRiChArD Y．HoFFmAn Jr．, lEADEr oF Troop 294, “AnD EvEryonE woulD suDDEnly gEtquiEt so thAt thEy CoulD All hEAr it．” 4． SpiElBErg movED to CAliForniA with his FAthErAnD wEnt to high sChool thErE, But his grADEs wErE so BAD thAt hE BArEly grADuAtED．Both UCLA AnD USC Film sChools rEjECtED him, so hE EntErED CAliForniA StAtEUnivErsity At Long BEACh BECAusE it wAs ClosE to HollywooD．SpiElBErg wAsDEtErminED to mAkE moviEs, AnD hE mAnAgED to gEt An unpAiD, non-CrEDitintErnship（实习）inHollywooD．Soon hE wAs givEn A ContrACt, AnD hE DroppED out oF CollEgE．HEnEvEr lookED BACk． 5． Now, mAny yEArs lAtEr, SpiElBErg is stilltElling storiEs with As muCh pAssion As thE kiD in thE tEnt．Ask him whErE hEgEts his iDEAs, SpiElBErg shrugs．“ThE proCEss For mE is mostly intuitivE (凭直觉的),” hE sAys．“ThErE ArE Films thAt I FEEl I nEED to mAkE, For A vAriEty oFrEAsons, For pErsonAl rEAsons, For rEAsons thAt I wAnt to hAvE Fun, thAt thEsuBjECt mAttEr is Cool, thAt I think my kiDs will likE it．AnD somEtimEs I justthink thAt it will mAkE A lot oF monEy, likE thE sEquEl(续集) to JurAssiC PArk．” A．InspirAtions For his moviEs B．ThE trouBlE oF mAking moviEs C．A Funny mAn D．GEtting into thE moviE BusinEss E．TElling storiEs to mAkE FriEnDs F．An Aim oF liFE 23．PArAgrAph 1______ 24．PArAgrAph 2_________ 25．PArAgrAph 3_________ 26．PArAgrAph 4_________ A．Almost EvErything B．tElling sCAry storiEs C．A numBEr oF rEAsons D．mAking ChilDrEn lAugh E．his ChilDhooD mEmoriEs F．A lot oF monEy 27．SomE oF SpiElBErg’s most suCCEssFul moviEs CAmE From _______ 28．WhEn SpiElBErg wAs A Boy, hE usED to BE sCArED oF _________ 29．SpiElBErg is vEry gooD At _________ 30．SpiElBErg sAys hE mAkEs moviEs For _______ |
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| 第4部分：阅读理解（第31～45题，每题3分，共45分） 下面有3篇短文，每篇短文后有5道题。请根据短文内容，为每题确定1个最佳选项 |
| 第31、32、33、34、35题：第一篇 ApproAChEs to UnDErstAnDing IntElligEnCEs (本次考试理工B阅读其中一篇) 31． WhAt is thE mAin iDEA oF this pAssAgE? D． How to unDErstAnD intElligEnCE． 32． WhiCh oF thE Following stAtEmEnts is truE ConCErning gEnErAl intElligEnCE? A． PEoplE Doing wEll on onE typE oF intElligEnCE tEst Do wEll on othEr tEsts? 33． GArDnEr BEliEvEs thAt ______． C． ChilDrEn hAvE DiFFErEnt intElligEnCE． 34． ACCorDing to GArDnEr, sChools shoulD ______． A． promotE DEvElopmEnt oF All intElligEnCEs． 35． GArDnEr thinks thAt his thEory hAs A ______． C． BiologiCAl FounDAtion． |
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| 第36、37、38、39、40题：第二篇 The Making of Success Story IKEA is the world's largest furniture retailer, and the man behind it is In gvar Kamprad, one of the world's most successful entrepreneurs．Born in Sweden in1926, Kamprad was a natural businessman．As a child, he enjoyed selling thingsand made small profits from selling matches, seeds, and pencils in hiscommunity．When Kamprad was 17, his father gave him some money as a reward for his good grades．Naturally he used it to start up a business一IKEA． IKEA's name comes from Kamprad's initials (I．K．) and the place where he grew up ('E'and 'A')．Today IKEA is known for its modern, minimalist furniture1, but it wasnot a furniture company in the beginning．Rather, IKEA sold all kinds of miscellaneous goods．Kamprad's wares included anything that he could sell for profits at discounted prices 2, including watches, pens and stockings． IKEAfirst began to sell furniture through a mail-order catalogue in 1947． Thefurniture was all designed and made by manufacturers near Kamprad's home．Initialsales were very encouraging, so Kamprad expanded the product line．Furniturewas such a successful aspect of the business that IKEA became solely afurniture company in 1951． In1953 IKEA opened its first showroom in Almhult, Sweden．IKEA is known today forits spacious stores with furniture iti attractive settings, but in the early1950s, people ordered from catalogues．Thus response to the first showroom wasoverwhelming: people loved being able to see and try the furniture beforebuying it．This led to increased sales and the company continued to thrive．By1955, IKEA was designing all its own furniture． In1956 Kamprad saw a man disassembling a table to make it easier to transport．Kamprad was inspired．The man had given him a great idea: flat packaging3．Flatpackaging would mean lower shipping costs for IKEA and lower prices forcustomers．IKEA tried it and sales soared．The problem was that people had toassemble furniture themselves, but over time, even this grew into an advantagefor IKEA．Nowadays, IKEA is often seen as having connotations ofself-sufficiency．This image has done wonders for the company, leading tobetter sales and continued expansion． Todaythere are over 200 stores in 32 countries．Amazingly, Ingvar Kamprad hasmanaged to keep IKEA a privately-held company．In 2004 he was named the world'srichest man．He currently lives in Switzerland and is retired from theday-to-day operations of IKEA．IKEA itself, though, just keeps on growing． （来自于2014职称英语教材综合类C级概括大意与完成句子第一篇） 36．Kamprad established IKEA with A．his personalsavings B．his father’s reward for his school performance C．large profitsfrom selling things D．his school’ssupport 37．The author states in Paragraph 5 that flat packaging A．needs largespace to assembly fumiture B．is a businessconcept inspired by Kamprad C．helps reduce transportation costs D．makes thecompany self-sufficient 38．According to the passage, which of the following is NOT TRUE? A．IKEAexperienced rapid expansion since the late 1950s． B．IKEA designedits own products since 1955s C．Kamprad sold his company after retired． D．IKEA sold allkinds of miscellaneous goods． 39．What is the author’s attitude towards IKEA’s future according to the lastparagraph? A．indifferent B．Optimistic C．Doubtful D．Pessimistic 40．The passage is developed primarily in terms of A．sequence of events B．analysis of aprocess C．examples thatillustrate a problem D．comparison andcontrast |
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| 第41、42、43、44、45题：第三篇 ThE WorkEr’s RolE in MAnAgEmEnt TrADitionAlly,it hAs BEEn thE workEr's rolE to workEr AnD mAnAgEmEnt's rolE to mAnAgE． &nBsp;MAnAgErs hAvE plAnnED AnD DirECtED thE Firm's opErAtion with littlE thought Consulting thE lABor ForCE． &nBsp;MAnAgErs hAvE rArEly FElt CompEllED to oBtAin thE workEr's opinions or to ExplAin thEir DECisions to thEir EmployEEs． &nBsp;At most,CompAniEs hAvE proviDED "suggEstion BoxEs" in whiCh workErs CoulD plACE iDEAs For improving proCEDurEs． &nBsp;In rECEnt yEArs, howEvEr, mAny mAnAgE mEnt spECiAlists hAvE BEEn Arguing thAt workErs ArE morE thAn sEllErs oF lABor-thEy hAvEA vitAl stAkE in thE CompAny AnD mAny BE ABlE to mAkE signiFiCAnt ContriButions to its mAnAgEmEnt． &nBsp;FurthErmorE, mAjor CompAny DECisions proFounDly AFFECt workErs AnD thEir DEpEnDEnts． &nBsp;This is pArtiCulArly truE oF plAnt Closings,whiCh mAy put thousAnDs on thE unEmploymEnt linEs． &nBsp;ShoulD workErs, thEn, plAy A strongEr rolE in mAnAgEmEnt? WorkErs shoulD hAvE A rolE in mAnAgEmEnt． &nBsp;At thE vEry lEAst, thE lABor ForCE shoulD BE inFormED oF mAjor poliCy DECisions． &nBsp;(A Common ComplAint Among rAnk-AnD FilE workErs is thE lACk oF inFormAtion ABout CompAny poliCiEs AnD ACtions． &nBsp;) BEtwEEn 1980 AnD 1985 ABout FivE million workErs wErE thE viCtims oF plAnt Closings AnD pErmAnEnt lAyoFFs, oFtEn with no wArning． &nBsp; At lEAst 90 DAys’ notiCE ought to BE givEn in suCh instAnCEs so thAt workErs hAvE timE to ADjust． &nBsp;MAnAgEmEnt shoulD Consult workErs BEForE Closing A plAnt, BECAusE thE workErs might BE ABlE to suggEst wAys oF improving proDuCtivity AnD rEDuCing Costs AnD might BE willingto mAkE ConCEssions thAt will kEEp thE plAnt opErAting． &nBsp; It shoulD BEComE A gEnErAl prACtiCE to inCluDE workErs in somE mAnAgEriAl DECisionmAking． &nBsp;ThErE ought to BE rEprEsEntAtivEs oF thE workErs on thE Firm's BoArD oF DirECtors or othEr mAjor poliCymAking groups． &nBsp;IF rAnk-AnD-FilE workErs A rE givEn A voiCE in thE plAnning AnD mAnAgEmEnt oF thE work Flow, thEy will hElp to mAkE improvEmEnt, thEir morAlE will risE, AnD thEir proDuCtivity will inCrEAsE． &nBsp;As A FurthEr inCEntivE, thEy must BE givEn A shArE in thE CompAny's proFits． &nBsp;This CAn BE DonE through EmployEE stoCk ownErship plAns, BonusEs, or rEwArDs For EFFiCiEnCy AnD proDuCtivity． &nBsp;FinAlly, whEn A plAnt CAn no longEr opErAtE At A proFit, thE workErs shoulD BE givEn thE opportunity to purChAsE thE plAnt AnD run it thEmsElvEs． &nBsp; （来自于2014职称英语教材综合类B级阅读判断第十篇） 41． &nBsp;It CAn BE inFErrED From thE pAssAgE 1 thAt mAnAgErs A． &nBsp;wErE not quAliFiED B． &nBsp;DislikED “suggEstion BoxEs” C． &nBsp;sElDom oBtAinED workEr’s opinions D． &nBsp;nEvEr ConsultED thE lABor ForCE 42． &nBsp;In rECEnt yEArs, mAny mAnAgEmEnt spECiAlists hAvE BEEn Arguing thAt workErs A． &nBsp;ArE no longEr sEllErs oF thE proDuCts B． &nBsp;ArE lEss AFFECtED By CompAny DECisions thAn BEForE C． &nBsp;ArE ABlE to mAkE FinAl DECisions For thE CompAny D． &nBsp;shoulD hAvE A wAy in mAnAgEmEnt oF thE CompAny 43． &nBsp;ThE worD “rAnk AnD FilE” pArAgrAph 2 is ClosEst in mEAning to A． &nBsp;orDinAry B． &nBsp;sEnior C． &nBsp;intElligEnt D． &nBsp;CApABlE 44． &nBsp;ACCorDing to thE pAssAgE, whAt hAppEnED BEtwEEn 1980 AnD 1985? A． &nBsp;MAnAgErs ConsultED workErs BEForE Closing A plAnt． &nBsp; B． &nBsp;WorkErs DiD not mAkE nECEssAry ConCEssions C． &nBsp;ABout FivE million workErs wErE lAiD oFF without ADvAnCE notiCE． &nBsp; D． &nBsp;MAny CompAniEs wErE ClosED BECAusE oF strikEs． &nBsp; 45． &nBsp;IF not givEn A voiCE in mAnAgEriAl DECision mAking workErs A． &nBsp;CAnnot gEt A shArE in thE CompAny’s proFits B． &nBsp;CAn still gEt BonusEs For EFFiCiEnCy AnD proDuCtivity C． &nBsp;mAy lACk thE inCEntivE to inCrEAsE thEir proDuCtivity D． &nBsp;will not hAvE thE opportunity to purChAsE thE plAnt． &nBsp; |
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| 第5部分：补全短文（第46～50题，每题2分，共10分） 下面的短文有5处空白，短文后有6个句子，其中5个取自短文，请根据短文内容将其分别放回原有位置，以恢复文章面貌。 |
| 第46、47、48、49、50题：ThE DAy A LAnguAgE DiED WhEnCArlos WEstEz DiED At thE AgE oF 76, A lAnguAgE DiED, too． CArlos WEstEz, morE Commonly known As RED ThunDEr ClouD, wAs thE lAst spEAkEr oF thE NAtivE AmEriCAn lAnguAgE CAtAwBA． AnyonE who wAnts to hEAr vArious songs oF thE CAtAwBA CAn ContACt thE SmithsoniAn Institution in WAshington, D．C．, whErE,BACk in thE 1940s． RED ThunDEr ClouD rECorDED A sEriEs oF songs For FuturE gEnErAtions． SomE pEoplE might EvEn try to lEArn somE oF thEsE songs By hEArts．(46 ) ThEy ArE All thAt is lEFt oFthE CAtAwBA lAnguAgE．ThE lAnguAgE thAt pEoplE usED to spEAk is gonE ForEvEr． WEArE All AwArE oF thE DAngEr thAt moDErn inDustry CAn Do to thE worlD’s ECology（生态）． HowEvEr, FEw pEoplE ArE AwArE oF thE impACt thAt wiDEly spokEn lAnguAgEs hAvE on othEr lAnguAgEs AnD wAys oF liFE． English hAs sprEAD All ovEr thE worlD． ChinEsE, SpAnish, RussiAn, AnD HinDi hAvE BEComE powErFul lAnguAgEs As wEll． As thEsE lAnguAgEs BEComE morE powErFul, thEir usE As tools oF BusinEss AnD CulturE inCrEAsEs．（47 ）WhEn this hAppEns, hunDrEDs oF lAnguAgEs thAt ArE spokEn By only A FEw pEoplE DiE out． SCholArs BEliEvE thErE ArE ArounD 6,000 lAnguAgEs ArounD thE worlD, But morE thAn hAlF oF thEm CoulD DiE out within thE nExt 100 yEArs． ThErE ArE mAny ExAmplEs． ArA k i is A nAtivE lAnguAgE oF thE islAnD oF VAnuAtu, loCAtED in thE PACiFiC OCEAn． It is spokEn By only A FEw ADults, so likE CAtAwBA, Ar A k i will soon DisAppEAr． MAny lAnguAgEs oF EthiopiAn will hAvE thE sAmE FAtE BECAusE EACh onE hAs only A FEw spEAkErs ． PApuA NEw GuinEA is An ExtrEmEly riCh sourCE oF DiFFErEnt lAnguAgE, But morE thAn 100 oF thEm ArE in DAngEr oF ExtinCtion（灭绝）．（48 ）In thE AmEriCAs, 100 lAnguAgEs,EACh oF whiCh hAs FEwEr thAn 300 spEAkErs, Also ArE Dying out． RED ThunDEr ClouD wAs onE oF thE First to rECognizE thE thrEAt oF lAnguAgE DEAth AnD to try to Do somEthing ABout it．HE wAs not ACtuAlly Born into thE CAtAwBA triBE, AnD thE lAnguAgE wAs not his mothEr tonguE． HowEvEr, hE wAs A FrEquEnt visitor to thE CAtAwBA rEsErvAtion in South CArolinA, whErE hE lEArnED thE lAnguAgE．（49 ）ThE songs hE sAng For thE SmithsoniAn Institution hElpED to mAkE NAtivE AmEriCAn musiC populAr． Now hE is gonE, AnD thE lAnguAgE is DEAD．&nBsp; WhAt DoEs it mEAn For thE rEst oF us whEn A lAnguAgE DisAppEArs? WhEn A plAnt,insECt, or AnimAl spECiEs DiEs, it is EAsy to unDErstAnD whAt &nBsp;wE’vE lost AnD to ApprECiAtE whAt this mEAns For thE BAlAnCE oF thE nAturAl worlD． HowEvEr,lAnguAgE is only A proDuCt oF thE minD． To BE thE lAst rEmAining spEAkEr oF A lAnguAgE, likE RED ThunDEr ClouD, must BE A lonEly DEstiny, Almost As strAngE AnD tErriBlE As BEing thE lAst surviving mEmBEr oF A Dying spECiEs． For thE rEst oF us, whEn A lAnguAgE DiEs, wE losE thE possiBility oF A uniquE wAy oF sEEing AnD DEsCriBing thE worlD．（50 ） 46 &nBsp;F． SomE pEoplE might wAnt to try to lEArn somE oF thEsE songs By hEArt． 47 D． As thEsE lAnguAgEs BEComE morE powErFul, thEir usE As tools oF BusinEss AnD CulturE inCrEAsEs． 48.C． PApuA NEw GuinEA is An ExtrEmEly riCh sourCE oF DiFFErEnt lAnguAgE, But morEthAn 100 oF thEm ArE in DAngEr oF ExtinCtion（灭绝）． 49. A． HowEvEr, hE wAs A FrEquEnt visitor to thE CAtAwBA rEsErvAtion in SouthCArolinA, whErE hE lEArnED thE lAnguAgE． 50. B．For thE rEst oF us, whEn A lAnguAgE DiEs, wE losE thE possiBility oF A uniquE wAy oF sEEing AnD DEsCriBing thE worlD． 【E． ThEsE lAnguAgEs Don’t hAvE mAny nAtivE spEAkErs．】 |
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| 第6部分：完形填空（第52～65题，每题1分，共15分） 下面的短文有15处空白，请根据短文内容为每处空白确定1个最佳选项。 |
| 第51、52、53、54、55、56、57、58、59、60、61、62、63、64、65题：puBliC rElAtions 【来自于2014职称英语教材综合类B级补全短文第8篇】 puBliC rElAtions is A BroAD sEt oF plAnnED CommuniCAtions ABout thE CompAny, inCluDing puBliCity rElEAsEs, DEsignED to promotE gooDwill AnD A FAvorABlE imAgE． puBliCity thEn is pArt oF puBliC rElAtions whEn it is initiAtED By thE Firm, usuAlly inthE (51)oF prEss rElEAsEs or prEss ConFErEnCEs． sinCE puBliC rElAtions involvEs CommuniCAtions with stoCkholDErs, FinAnCiAl AnAlysts, govErnmEnt oFFiCiAls, AnD othEr nonCustomEr groups, it is usuAlly (52) outsiDE thE mArkEting DEpArtmEnt, pErhAps As A stAFF DEpArtmEnt or outsiDE Consulting Firm rEporting to top mAnAgEmEnt．this orgAnizAtionAl plACEmEnt CAn BE A (53) l BECAusE thE puBliC rElAtions DEpArtmEnt or ConsultAnt will likEly not BE in tunE with mArkEting EFForts． poor CommuniCAtion AnD no CoorDinAtion mAy BE thE (54) ．Although thE BAsiC purposE oF puBliC rElAtions is to proviDE positivE inFluEnCE on thE puBliC imAgE, this inFluEnCE (55) mAy BE lEss thAn (56)proviDED By thE othEr ComponEnts oF thE puBliC imAgE mix． puBliCity mAy BE in thE Form oF nEws rElEAsEs thAt hAvE (57) &nBsp;ovErtonEs For thE CompAny initiAtED By thE puBliC rElAtions DEpArtmEnt． puBliCity on thEothEr (58) &nBsp;shoulD not BE DivorCED From thE DEpArtmEnt mArkEting Asit CAn (59) &nBsp;A usEFul ADjunCt to thE rEgulAr ADvErtising．(60) ,not All puBliCity is initiAtED By thE Firm; somE CAn (61) &nBsp;From An unFAvorABlE prEss As A rEACtion to CErtAin ACtions or lACk oF (62) thAt ArE ControvErsiAl or EvEn Downright ill-ADvisED． thE(63) wE wish to EmphAsizE is thAt A Firm is DEluDing itsElF iF it thinks its puBliC rElAtions FunCtion, whEthEr within thE CompAny or An out siDE Firm, CAn tAkE (64) &nBsp;oF puBliC imAgE proBlEms AnD opportunitiEs． mAny FACtors impACt on thE puBliC imAgE． mAny oF thEsE hAvE to Do with thE wAy thE (65) DoEs BusinEss, suCh As its proDuCt quAlity, thE sErviCing AnD hAnDling oF ComplAints, EtC． 51.A ,mAttEr B ,Form C ,systEm D ,DirECtion&nBsp; 52.A ,plACED B ,ApprovED C ,DEvElopED D ,ChAngED&nBsp; 53.A ,DEsirE B ,quAlity C ,limitAtion D ,FEAturE 54.A ,imAgEs B ,mEthoDs C ,ConsEquEnCEs D ,ConClusions 54.A ,imAgEs B ,mEthoDs C ,ConsEquEnCEs D ,ConClusions&nBsp; 55.A ,in B ,For C ,on D ,At&nBsp; 56.A ,All B ,thAt C ,whAt D ,whiCh&nBsp; 57.A ,sErious B ,nEgAtivE C ,FAvorABlE D ,proviDE&nBsp; 58.A ,siDE B ,pArt C ,hAnD D ,ArEA&nBsp; 59.A ,proDuCE B ,ConnECt C ,involvE D ,proviDE&nBsp; 60.A ,yEt B ,othErwisE C ,FurthErmorE D ,rAthEr&nBsp; 61.A ,mAkE B ,rEsult C ,tEll D ,kEEp&nBsp; 62.A ,ACtivitiEs B ,ACtions C ,pErFormAnCEs D ,rElAtions&nBsp; 63.A ,trADition B ,ContrAst C ,nAturE D ,point&nBsp; 64.A ,ChArgE B ,ovEr C ,CArE D ,notE&nBsp; 65.A ,mAnAgEr B ,puBliC C ,DEpArtmEnt D ,Firm puBliC rElAtions 【来自于2014职称英语教材综合类B级补全短文第8篇】 puBliC rElAtions is A BroAD sEt oF plAnnED CommuniCAtions ABout thE CompAny, inCluDing puBliCity rElEAsEs, DEsignED to promotE gooDwill AnD A FAvorABlE imAgE． puBliCity thEn is pArt oF puBliC rElAtions whEn it is initiAtED By thE Firm, usuAlly inthE (51)oF prEss rElEAsEs or prEss ConFErEnCEs． sinCE puBliC rElAtions involvEs CommuniCAtions with stoCkholDErs, FinAnCiAl AnAlysts, govErnmEnt oFFiCiAls, AnD othEr nonCustomEr groups, it is usuAlly (52) outsiDE thE mArkEting DEpArtmEnt, pErhAps As A stAFF DEpArtmEnt or outsiDE Consulting Firm rEporting to top mAnAgEmEnt．this orgAnizAtionAl plACEmEnt CAn BE A (53) l BECAusE thE puBliC rElAtions DEpArtmEnt or ConsultAnt will likEly not BE in tunE with mArkEting EFForts． poor CommuniCAtion AnD no CoorDinAtion mAy BE thE (54) ．Although thE BAsiC purposE oF puBliC rElAtions is to proviDE positivE inFluEnCE on thE puBliC imAgE, this inFluEnCE (55) mAy BE lEss thAn (56)proviDED By thE othEr ComponEnts oF thE puBliC imAgE mix． puBliCity mAy BE in thE Form oF nEws rElEAsEs thAt hAvE (57) &nBsp;ovErtonEs For thE CompAny initiAtED By thE puBliC rElAtions DEpArtmEnt． puBliCity on thEothEr (58) &nBsp;shoulD not BE DivorCED From thE DEpArtmEnt mArkEting Asit CAn (59) &nBsp;A usEFul ADjunCt to thE rEgulAr ADvErtising．(60) ,not All puBliCity is initiAtED By thE Firm; somE CAn (61) &nBsp;From An unFAvorABlE prEss As A rEACtion to CErtAin ACtions or lACk oF (62) thAt ArE ControvErsiAl or EvEn Downright ill-ADvisED． thE(63) wE wish to EmphAsizE is thAt A Firm is DEluDing itsElF iF it thinks its puBliC rElAtions FunCtion, whEthEr within thE CompAny or An out siDE Firm, CAn tAkE (64) &nBsp;oF puBliC imAgE proBlEms AnD opportunitiEs． mAny FACtors impACt on thE puBliC imAgE． mAny oF thEsE hAvE to Do with thE wAy thE (65) DoEs BusinEss, suCh As its proDuCt quAlity, thE sErviCing AnD hAnDling oF ComplAints, EtC． 51.A ,mAttEr B ,Form C ,systEm D ,DirECtion&nBsp; 52.A ,plACED B ,ApprovED C ,DEvElopED D ,ChAngED&nBsp; 53.A ,DEsirE B ,quAlity C ,limitAtion D ,FEAturE 54.A ,imAgEs B ,mEthoDs C ,ConsEquEnCEs D ,ConClusions 54.A ,imAgEs B ,mEthoDs C ,ConsEquEnCEs D ,ConClusions&nBsp; 55.A ,in B ,For C ,on D ,At&nBsp; 56.A ,All B ,thAt C ,whAt D ,whiCh&nBsp; 57.A ,sErious B ,nEgAtivE C ,FAvorABlE D ,proviDE&nBsp; 58.A ,siDE B ,pArt C ,hAnD D ,ArEA&nBsp; 59.A ,proDuCE B ,ConnECt C ,involvE D ,proviDE&nBsp; 60.A ,yEt B ,othErwisE C ,FurthErmorE D ,rAthEr&nBsp; 61.A ,mAkE B ,rEsult C ,tEll D ,kEEp&nBsp; 62.A ,ACtivitiEs B ,ACtions C ,pErFormAnCEs D ,rElAtions&nBsp; 63.A ,trADition B ,ContrAst C ,nAturE D ,point&nBsp; 64.A ,ChArgE B ,ovEr C ,CArE D ,notE&nBsp; 65.A ,mAnAgEr B ,puBliC C ,DEpArtmEnt D ,Firm |
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