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【单选题】Shares inBurger KingBK) soared on September 1st on reports that the fast-food company was talking to several private-equity firms interested in buying it. How much beef was behind these stories was unclear.But lately the company famous for the slogan "Have It Your Way" has certainly not been having it its own way. There may be arguments about whetherBK or McDonald’s serves the best fries, but there is no doubt which is more popular with stockmarket investors: the maker of theBig Mac has supersized its lead in the past two years.
Recession has favoured McDonald’s overBK, whose share price has fallen by half since the economy was flame-grilled in the summer of 2008. Shares in McDonald’s have risen, reaching an all-time high inAugust. Same-store sales atBK have fallen for five successive quarters.
Why has McDonald’s been eatingBK’s lunchAmong other things,BK has always had a higher proportion of sales to young men, who have been hit especially hard by the recession. McDonald’s, by contrast, has for several years wooed women and older people with relatively healthy salads and drinkable coffee.BK has struggled to follow suit.At the same time, it has had to contend with angry shareholders, as the rising cost of beef and other ingredients has clobbered its profits.BK may also have cannibalised its existing sales by offering value meals that were a bit too irresistible.
BK is used to changes in ownership. It went from being part of Pillsbury, a food company, to Grand Metropolitan, aBritish conglomerate, then toDiageo, a drinks giant. In 2002 it was sold to a group of private-equity investors: TPG,BainCapital and Goldman Sachs. They did a fair job, improving sales with better marketing. They also helped turn around the most troubled of the franchisees who operate mostBK restaurants. In 2006BK floated its shares again. Its bosses may hope that going private once more will protect them from short-term stock market pressures while they ponder how to beat McDonald’s.
IfBK does go private, it may be part of a trend in the private-equity industry—now that some of the bigger firms have rediscovered their appetite for deals—of gobbling up the companies they had taken public during the bubble years but which are now trading cheaply. TPG,BainCapital and Goldman Sachs still own a sizeable stake inBK, despite listing it on the New York StockExchange in 2006. However, it seems that other private-equity firms are interested in buying it. If that happens, no doubtBK servers will appreciate the irony : the act of passing a company from one private-equity firm to another is known in the business as "flipping".
Which is the best title for the passage
A、Whopper to Go PrivateB、The Ownership ofBK
C、BK in RecessionD、The Flipping ofBK
网考网参考答案：A
网考网解析：
[解析] 本题考查文章主旨。综观全文各段大意，第一段指出似乎汉堡王股价上涨，私人股份有意购买，实际上，从二～四段看出，汉堡王在经济衰退中不敌麦当劳，曾三度易主。现在，汉堡王又有意再度私有化。而最后一段论述了私有化对汉堡王是讽刺的。可见通篇是在说汉堡王的私有化问题。由此得出答案为A项。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>