【单选题】{{B}}Text 3{{/B}}
Google announced two new conquests onAugust 7th. It struck a deal with Viacom, an "old" media firm, under which it will syndicate video clips from Viacom brands such as MTV and Nickelodeon to other websites, and integrate advertisements into them. This makes Google the clear leader in the fledgling but promising market for web-video advertising. It also announced a deal with NewsCorporation, another media giant, under which it will pro-vide all the search and text-advertising technology on NewsCorporation’s websites, including My Space, an enormously popular social-networking site.
These are hard blows for Yahoo! and MSN, which had also been negotiating with NewsCorporation.Both firms have been losing market share in web search to Google over the past year—Google now has half the market. They have also fallen further behind in their advertising technologies and networks, so that both make less money than Google does from the same number of searches. Safa Rashtchy, an analyst at Piper Jaffray, a securities firm, estimates that for every advertising dollar that Google makes on a search query, Yahoo! makes only 60-70cents. Last month Yahoo! said that a new advertising algorithm that it had designed to close the gap in profitability will be delayed, and its share price fell by 22% , its biggest-ever one-day drop.
MSN is further behind Google than Yahoo! in search, and its parent, Microsoft, faces an even more fundamental threat from the expansionist new power. Many of Google’s new ventures beyond web search enable users to do things free of charge through their web browsers that they now do using Microsoft software on their personal computers. Google offers a rudimentary but free online word processor and spreadsheet, for instance.
The smaller eBay, on the other hand, might in one sense claim Google as an ally. Google’s search results send a lot of traffic to eBay’s auction site, and eBay is one of the biggest advertisers on Google’s network.But the relationship is imbalanceD、An influential re-cent study fromBerkeley’s Haas School ofBusiness estimated that about 12% of eBay’s revenues come indirectly from Google, whereas Google gets only 3% of its revenues from eBay. Worst of all for eBay, Google is starting to undercut its core business. Sellers are setting up their own websites and buying text advertisements from Google, and buyers are using its search rather than eBay to connect with sellers directly.As a result, "eBay would be wise to strike a deep partnership with Yahoo! or Microsoft in order to regain a balance of power in the industry," said the study’s authors, JulienDecot and Steve Lee, sounding like diplomats at theCongress of Vienna in 1814.
B．eBay should form an alliance with Yahoo! or Microsoft.
C．Google is making smaller revenues than eBay.
D．Google’s core business has already shrank by 3%.
网考网参考答案：B
网考网解析：
[解题思路] 推理题。文章最后一段的最后一句说“Julien和Steve说，因此，如果eBay要是精明的话，就应该和Yahoo!或者Microsoft进行更深入的合作以重新获得这一领域的力量平衡”。说明eBay应该和Yahoo!或Microsoft结盟。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
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