根据网考网考试中心的统计分析,以下试题在2019/11/10日考研习题练习中,答错率较高,为:47%
【单选题】The film-awards season, which reaches its tearful climax with the Oscars next week, has long been only loosely related to the film business. Hollywood is dedicated to the art of funneling teenagers past popcorn stands, not art itself.But this year’s awards are less relevant than ever. The true worth of a film is no longer decided by the crowd that assembles in the Kodak Theatre—or, indeed, by anyAmerican. It is decided by youngsters in countries such as Russia,China andBrazil.
Hollywood has always been an international business, but it is becoming dramatically more so. In the past decade total box-office spending has risen by about one-third in NorthAmerica while more than doubling elsewhere. Thanks to Harry Potter, Sherlock Holmes and "Inception", WarnerBros made $2.93 billion outside NorthAmerica last year smashing the studio’s previous record of $2.24 billion. FallingDVD、sales inAmerica, by far the world’s biggest home-entertainment market, mean Hollywood is even more dependent on foreign punters.
The rising foreign tide has lifted films that were virtually written off inAmerica, such as "Prince of Persia" and "TheChronicles of Namia: the Voyage of theDawn Treader".Despite starring the popular JackBlack, "Gulliver’s Travels" had a disappointing run in NorthAmerica, taking $42 million at the box office so far.But strong tumout in Russia and South Korea helped it reach almost $150 million in sales elsewhere.As a result, it should turn a profit, says JohnDavis, the film’s producer.
The growth of the international box office is partly a result of the dollar’s weakness. It was also helped by "Avatar", an eco-fantasy that made a startling $ 2 billion outside NorthAmeric
A、But three things are particularly important: a cinema boom in the emerging world, a concerted effort by the major studios to make films that might play well outsideAmerica and a global marketing push to make sure they do.
Russia, with its shrinking teenage population, is an unlikely spot for a box-office boom. Yet cinema-building is proceeding apace, and supply has created demanD、Last year 160 million cinema tickets were sold in Russia—the first time in recent years that sales have exceeded the country’s population. Ticket prices have risen, in part because the new cinemas are superior, with digital projectors that can show 3D、films. The big Hollywood studios are muscling domestic film-makers aside. In 2007American films made almost twice as much at the Russian box office as domestic films—8.3 billion roubles ($325 million) compared with 4.5 billion. Last year the imported stuff made some 16.4 billion roubles: more than five times as much as the home-grown product, estimates Movie Research, a Moscow outfit.Earlier this month Vladimir Putin, Russia’s Prime Minister, said the government would spend less money supporting Russian film-makers and more on expanding the number of screens.
Which of the following may NOT be the reason for the growth of the international box office
A、Major studios employ global marketing to make films.
B、Cinema is developing rapidly in the emerging worlD、
C、"Avatar" made great profit outside NorthAmeric
A、
D、The dollar is devaluateD、
网考网参考答案:A,答错率:47%
网考网试题解析:
[解析] 本题是事实细节翘,根据题干定位到全文第四段。第四段详细论述了好莱坞国际票房增加的原因,作者指出美元贬值、《阿凡达》的成功、新兴国家出现的影院发展高潮、各大制片公司的努力以及全球市场的营销等都是提升好莱坞国际票房的原因。A项是对这些原因的曲解。制片公司采用全球市场营销策略来推销电影,而并非制作电影。
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