【单选题】
But SABMiller had a Plan
B、that could well give it the throne after all. Since losing Harbin, London-based SA
B、has focused its energies on a 12-year-old joint venture,China Resources SnowBreweries LtD、, that is now thriving. In June,CR Snow, which includes 46 breweries across the country, surpassed longtime leader Tsingtao for the No. 1 spot. For the 12 months through June,CR Snow produced nearly 40 million barrels, vs. 37 million for Tsingtao.As a result,CR Snow boasts 14.9% of theChinese market, compared with Tsingtao’s 13.9%. "Our growth has been on the back of a very consistent and targeted strategy," says Wayne Hall, SABMiller’s finance director inChinA、
Both companies want to be the toast ofChinA、As beer sales in the U.S. and WesternEurope have lost their fizz, they’re growing at 8% — plus annually inChinA、That has helpedChina overtake the U.S. as the world’s top beer market.
SA
B、was early to see the promise ofChina, where it has been brewing since 1994. Yet instead of targeting big cities such as Shanghai andBeijing, as its competitors did, SABMiller scooped up breweries in less {{U}}affluent{{/U}} areas, including the northeastern rust belt and the populous inland province of Sichuan. This contrarian strategy has allowed SABMiller to build up a national footprint at bargain prices. WhileAnheuser ponied up $ 700 million — as much as $ 62 per barrel of annual brewing capacity — for Harbin, SABMilIer has typically paid $ 30 - $ 40 per barrel for its breweries. "SABMiller has made a mint by purposely buying cheaper assets," saysBear, Stearns ＆Co. analystAnthonyBucalo.
SABMiller has been smart in its positioning of the flagship Snow branD、To appeal to upwardly mobile youth, it slapped a shiny, modern label on the 50-year-old brew and launched a national ad campaign emphasizing the beer’s freshness, complete with sweepstakes that reward winners with outdoor vacations. The marketing push is paying off as it presses into the big cities.China now accounts for nearly 20% of SABMiller’s total volumes, and Snow has becomeChina’s No. 1 branD、Soon, it will probably surpass Miller Lite as the biggest seller in the company’s cooler.
B、
B、Snow beer tastes better.
C、The company has adopted an effective marketing strategy.
D、CR Snow has purposely bought cheaper assets from SABMiller.
网考网参考答案：C
网考网解析：
[解析] 这是一道细节题。从第二段的一句话便可以看出是市场战略导致他们成功的。“‘Our growth has been on the back of a very consistent and targeted strategy，’says Wayne Hall，SABMiller’s finance director in China．”SABMiller公司中国区财务总监韦恩·霍尔说；“我们的发展是以目标明确的持续性战略为后盾的。”故选C。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>
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