| MBA易错题（2019/1/19） |
| 第1题：开展国际营销的企业一旦在某国外市场建立了一套广泛的销售网络并取得销售的显著增长，就应该在国外市场上采取与本国类似的营销策略。因此，在开创初期，或在才建立了销售代表处的国外市场上，需采取与本国不同的营销策略。（） 以下哪项如果为真，则最能支持文中结论？ A．国外市场与本国市场上的销售网络可以完全相同。 B．广泛的销售网要优于不发达的销售网。 C．某些国家经济比其他国家发展迅速。 D．比较起来，大型的国外市场比小型的更能适应本国营销策略。 E．研究市场营销必须充分考虑不同市场上广告的适应能力。 |
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| 第2题：When theAmerican economy was running full tilt two years ago, few places were as breathlessly delighted as Seattle. Its port was thronged with ships bringing goods fromAsi A、TheBoeingCompany could barely keep up with demand for its airliners. Microsoft was hiring hordes of software engineers.After each rain shower, another Internet millionaire sprang up. Here was a city that had it all--OldEconomy, NewEconomy, Not-Yet-InventedEconomy. Now it has all gone sour. The past 12 months have been a non-stop succession of disappointments.Boeing’s headquarters decamped toChicago. The Internet economy popped alike a balloon in a nail factory, taking with it once promising local ventures such as Homegrocer.com and leaving can’t-possibly-miss companies such as drugstore.com barely hanging on.And an already troubledBoeing was hit even harder after September 11th both by a steep drop in airliner orders and by losing a $ 200 billion Joint Strike Fighter contract to Lockheed Martin. Washington State, battered by what is happening in Seattle, now has the highest unemployment rate in the United States--6.6% compared with 5.4% in the country as a whole. Right behind it is next-door Oregon, another former boom state, with 6.5% of its workforce out of a job, the country’s second worst figure. In Oregon, manufacturing’s collapse has caused the loss of nearly 30,000 jobs in a year, those hit range from Freightliner, a maker of heavy lorries, to high-tech companies such as Intel and Fujitsu. What makes the current plunge so painful is that every part of the economy seems to have stepped into an open manhole at the same time. Three years ago, whenBoeing began to remove more than 20,000 people thatBoeing expects to lay off by the middle of 2002 have to compete with unemployed workers not just from the high-tech industry but from construction work and even the retail sector. Portland now has more jobless than the other parts of Oregon: the opposite of how things were years ago. Even worse, the Pacific north west’s downturn, as well as being deeper than the rest of the country, may also last longer. One reason for fearing this isBoeing’s continuing woes. NowadaysBoeing accounts for less than 5% of employment in the Seattle area, down from 9% two decades ago.But it remains the foundation on which the rest is built. Its network of suppliers and subcontractors gives it a far stronger multiplier effect than, say, Microsoft, which is more an island of prosperity than a center of weB、The chances are thatBoeing will not really bounce back until the assumed revival in air travel persuades airline companies to start buying plenty of aircraft again.And that may not be until 2003. We can learn from the last paragraph that ______. A、Microsoft has a strong multiplier effect on the economy B、Boeing is crucial for the survival of other companies C、Seattle area’s employment rate has fallen considerably D、the economic foundation of Seattle isBoeing’s continuing prosperity |
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| 第3题：加利福尼亚的消费者在寻求个人贷款时可借助的银行比美国其他州少，银行间竞争的缺乏解释了为什么加利福尼亚的个人贷款利率高于美国其他地区。 下面哪项，如果正确，最显著地削弱了以上的结论 A．因为要支付相对高的工资来吸引胜任的员工，所以，加利福尼亚的银行为他们提供的许多服务向储户收取的费用比其他地方银行高。 B．个人贷款比银行做的其他种类贷款如住房按揭贷款风险大。 C．因为加利福尼亚的银行存款和美国其他地区银行存款都受相同的保险保障，它们的安全性并不比其他地区的银行存款差。 D．加利福尼亚的消费者不能归还私人贷款的比率比美国其他地区低。 E．加利福尼亚的银行向储户支付的利率比美国其他地区的银行低，因此在加利福尼亚，吸收储户竞争较少。 |
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| 第4题：September 11 should have driven home a basic lesson for theBush administration about life in an interconnected world: misery abroad threatens security at home. It is no coincidence that OsamaBin Laden found warm hospitality in the Taliban’sAfghanistan, whose citizens were among the most impoverished and oppressed on earth. If the administration took this lesson seriously, it would dump the rules of realpolitik that have governed U.S. foreign aid policy for 50 years. Instead, it is pouring money into an ally of convenience, Pakistan, which is ultimately likely to expand the ranks of anti-American terrorists abroaD、 To enlist Pakistan in the fight against the Taliban, theBush administration resurrected theCold War tradition of propping up despotic military regimes in the name of peace and freedom. Its commitment of billions of dollars to Pakistan since September 11 will further entrench the sort of government that has made Pakistan both a development failure and a geopolitical hotspot for decades. Within Pakistan, the aid may ultimately create enough angry young men to make upA1 Qaeda’s losses inAfghanistan. In SouthAsia as a whole, the cash infusion may accelerate a dangerous arms race with Indi A、 Historically, the U.S. government has cloaked aid to allies such as Pakistan in the rhetoric of economic development.As aCold War ally, Pakistan received some $ 37 billion in grants and loans from the West between 1960 and 1990, adjusting for inflation.And since September 11, the U.S. administration has promised more of the’ same. It has dropped sanctions imposed after Pakistan detonated a nuclear bomb in 1998, pushed through a $1.3 billion IMF loan for Pakistan, and called for another $2 billion from the WorldBank and theAsianDevelopmentBank. TheBush administration is also, ironically, pressing allies to join it in canceling or rescheduling billions of dollars of old (and failed) loans that were granted in past decades in response to similar arm-twisting. Despite--even because of--all this aid, Pakistan is now one of the most indebted, impoverished, militarized nations on earth. The causes of Pakistan’s poverty are sadly familiar. The government ignored family planning, leading to population expansion from 50 million in 1960 to nearly 150 million today, for an average growth rate of 2.6 percent a year. Foreign aid meant to pave rural roads went into unneeded city highways--or pockets of top officials.And the military grew large, goaded by a regional rivalry with India that has three times bubbled into war. The result is a government that, as former WorldBank economist WilliamEasterly has observed, "cannot bring off a simple and cheap measles (麻疹) vaccination (预防接种) program, and yet...can build nuclear weapons.\ America supports the military regime in Pakistan in order to ______. A、control the government of Pakistan B、get the natural resources of Pakistan C、keep peace and freedom D、draw the support of Pakistan in fighting against Taliban |
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| 第5题：One of the questions that is coming into focus as we face growing scarcity of resources of many kinds in the world is how to divide limited resources among countries. In the international development community, the conventional wisdom has been that the 2 billion people living in poor countries could never expect to reach the standard of living that most of us in NorthAmerica enjoy, simply because the world does not contain enough iron ore, protein, petroleum, and so on.At the same time, we in the United States have continued to pursue super affluence as though there were no limits on how much we could consume. We make up 6 percent of the world’s people; yet we consume one-third of the world’s resources. As long as the resources we consumed each year came primarily from within our own boundaries, this was largely an internal matter.But as our resources come more and more from the outside world, "outsiders" are going to have some say over the rate at which and terms under which we consume. We will no longer be able to think in terms of "our" resources and "their" resources, but only of common resources. AsAmericans consuming such a disproportionate share of the world’s resources, we have to question whether or not we can continue our pursuit of super affluence in a world of scarcity. We are now reaching the point where we must carefully examine’ the presumed link between our level of well-being and the level of material goods consumeD、If you have only one crust of bread and get another crust of bread, your well-being is greatly enhanceD、But if you have a loaf of bread, then an additional crust of bread doesn’t make that much difference. In the eyes of most of the world today,Americans have their loaf of bread and are asking for still more. People elsewhere are beginning to ask why. This is the question we’re going to have to answer, whether we’re trying to persuade countries to step up their exports of oil to us or trying to convince them that we ought to be permitted to maintain our share of the world fish catch. The prospect of a scarcity of, and competition for, the world’s resources requires that we reexamine the way in which we relate to the rest of the worlD、It means we find ways of cutting back on resource consumption that is dependent on the resources and cooperation of other countries. We cannot expect people in these countries to concern themselves with our worsening energy and food shortages unless we demonstrate some concern for the hunger, illiteracy and disease that are diminishing life for them. The writer gives the example of bread to show that ______. A、the United States has been much richer than any other countries B、the United States has acquired more than what it has contributed C、the United States has been too greedy in its pursuit of super affluence D、the United States is more capable of pursuing affluence than other countries |
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