MBA考试

【单选题】Whatever happened to the death of newspaper
A、year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San FranciscoChronicle were chronicling their own doom.America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations Should the state subsidize them It will hold another meeting soon.But the discussions now seem out of date.
In much of the world there is the sign of crisis. German andBrazilian papers have shrugged off the recession.EvenAmerican newspapers, which inhabit the most troubled come of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed afloat by pushing journalists overboarD、TheAmerican Society of NewsEditors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization forEconomicCooperation ＆Development (OECD、. In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive.Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
The most appropriate title for this text would be______.
A、American Newspapers: Struggling for Survival

B、American Newspapers: Gone with the Wind
C．American Newspapers:
A、ThrivingBusiness
D．American Newspapers:
A、Hopeless Story

网考网参考答案：A
网考网解析：
[解析] 主旨题。题干问本文最恰当的标题是什么，属于中心思想主旨题，因此需要分析每段段落结构与归纳段落主旨。分析段落结构可知： 第一段结构 　第一句作者提问美国报业是否会消亡。第三句至第五句具体解释说明美国报业遇到的困境。第六句转折，作者认为以上的讨论已经过时了 第二段结构 　指出美国报业不仅生存下来而且又盈利了 第三段结构 　指出报业仍然面临危机 第四段结构 　指出报业现在收入组合更为平衡，从读者和广告商均获利 第五段结构 　指出缺少特色的报纸版面受到的打击最大 通过以上段落结构分析可知，第一段提出了美国报业曾经面临的困境；第二段谈及了美国报业总体现状；第三段谈及了美国报业仍然面临困境与危机；第四段指出美国报业更平衡的经营；最后一段又一次重复美国报业面临的困境。因此本文主旨是美国报业在挣扎中求生存，对应[A]选项。[B]选项和[D]选项只对应第一段内容——谈及美国报业消亡的讨论已经过时了，而没有涉及其他段落内容，因此错误。[C]选项与原文主旨相反，原文各个段落均提出美国报业的困境而不是繁荣。 document.getElementById("warp").style.display="none"; document.getElementById("content").style.display="block"; 查看试题解析出处>>