| MBA易错题（2019/10/15） |
| 第1题： 某投资项目的原始投资额为500万元，预计有效年限为6年，预计各年的现金净流量分别为100万元、150万元、200万元、200万元、140万元、80万元。假设每年的现金净流量在各月的分布是均衡的，则该项目的投资回收期为( )年。 A．4 B．3 C．3.25 D．3.5 |
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| 第2题： {{B}}Directions:{{/B}} Read the following passage. For each numbered blank there are four choices markedA、B,C、andD、Choose the best one and mark your answers onANSWER SHEET 1. Skyscrapers are also enormous {{U}} (23) {{/U}}, and wasters, of electric power. In one recent year, the addition {{U}} (24) {{/U}}17 million square feet of skyscraper office space in New YorkCity raised the {{U}} (25) {{/U}} daily demand for electricity by 120,000 kilowatts-- enough to {{U}} (26) {{/U}} the entire city ofAlbany for a day. Glass-wailed skyscraper can be especially {{U}} (27) {{/U}}. The heat loss (or gain) through a wall of half-inch plate glass is more than ten times{{U}} (28) {{/U}} through a typical masonry wall filled with insulation boarD、To lessen the strain {{U}} (29) {{/U}} heating and air-conditioning equipment, {{U}} (30) {{/U}} of skyscrapers have begun to use double-glazed panels of glass, and reflective glasses {{U}} (31) {{/U}} with silver or gold mirror films that reduce {{U}} (32) {{/U}} as well as heat gain. However, {{U}} (33) {{/U}} skyscrapers raise the temperature of the surrounding air and {{U}} (34) {{/U}} neighboring buildings. Skyscrapers put severe pressure on a city’s sanitation {{U}} (35) {{/U}}, too. If fully occupied, the two World TradeCenter towers in New YorkCity would alone generate 2.25 million gallons of raw sewage each year--as {{U}} (36) {{/U}} as a city the size of Stamford,Connecticut, which has a {{U}} (37) {{/U}} of more than 109,000. Skyscrapers also {{U}} (38) {{/U}} with television reception, block bird flyways, and obstruct air traffiC、 Still, people {{U}} (39) {{/U}} to build skyscrapers for all the reasons that they have always built them--personal ambition and the {{U}} (40) {{/U}} of owners to have the largest possible amount of rentable space. |
| 第3题： 从我国企业集团的试点来看，着重要解决的是( )方面的问题。 A．集团子公司的权责 B．核心企业的权责 C．国有资本保值增值 D．母子公司体制 |
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| 第4题： 对于进出口合同的订立，错误的是：( )。 A．等价有偿是合同生效的条件之一 B．确认书可以是合同形式之一 C．金额不大、批数较多的小土特产品通常用简式合同 D．订单不能被采用为合同形式 |
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| 第5题： Text 4 The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies the distinction has become blurred because so many wants have been turned into needs.A、writer, for instance, can work with paper and pencils. These are legitimate needs for the task.But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want. In the field of marketing, consumer goods are classed according to the way in which they are purchaseD、The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States. People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items. Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision.Buying an automobile is often done this way. Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all. Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping. Unsought goods refer to______.A．items a consumer doesn’t need B、new items C．life insurance D．All the above |
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