试题查看

首页 > 考博 > 试题查看
【单选题】

While the polltakers are most widely known for their political surveys, the greatest part of their work is on behalf ofAmerican business. There are three kinds of commercial surveys. One is a public relations research, such as that done for banks, which finds out how the public feels about a company.Another is employee-attitude research, which learns from rank-and-file workers how they really feel about their jobs and their bosses, and which can avert strikes by getting to the bottom of grievances quickly. The third, and probably most spectacular, is marketing research, testing public receptivity to products and designs. The investment a company must make for a new product is enormous--$ 5,000,000 to $ 10,000,000, for instance, for just one new product. Through the surveys a company can discover in advance what objections the public has to competing products, and whether it really wants a new one. These surveys are actually a new set of signals permitting better communication between business and the general public--letting them talk to each other. Such communication is vital in a complex society like our own. Without it, we would have not only tremendous waste but the industrial anarchy of countless new unwanted products appearing and disappearing.

The title below that best expresses the main idea of this passage is ______.
A、The Polltaker
BusinessAsks Questions
C.Behind the Scenes inBusiness
D.OurComplexBusiness World
查看答案解析

参考答案:

正在加载...

答案解析

正在加载...

根据网考网移动考试中心的统计,该试题:

26%的考友选择了A选项

56%的考友选择了B选项

12%的考友选择了C选项

6%的考友选择了D选项

你可能感兴趣的试题

Thefitnessmovementthatbeganinthelate1960Thefitnessmovementthatbeganinthelate1960Thefitnessmovementthatbeganinthelate1960Thefitnessmovementthatbeganinthelate1960Thefitnessmovementthatbeganinthelate1960Thefitnessmovementthatbeganinthelate1960