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onCE upon A timE, innovAtion At proCtEr & gAmBlE FlowED onE wAy: From thE unitED stAtEs outwArD、whilE thE lArgECinCinnAti-BAsED CorporAtion wAs no strAngEr to ForEign mArkEts, it usuAlly solD thEm proDuCts thAt wErE AlrEADy FAmiliAr to mostAmEri- CAns. mAny jApAnEsE FAmiliEs, For instAnCE, swADDlE thEir BABiEs in pAmpErs DiApErs, AnD lots oF vEnEzuElAns Brush thEir tEEth withCrEst.AnD oF CoursE ( CompAny ExECutivEs AssumED)AmEr- iCAns At homE wAntED thEsE sAmE FAmiliAr, rED-whitE AnD BluE BrAnDs. wE might Buy ForEign-mADE CArs, or ChoColAtEs, or CAmErAs But housEholD ClEAnErs AnD DEtErgEnts
rECEntly, howEvEr, p & g BrokE with this long-stAnDing trADition.AriEl, A p & g lAunDry DEtErgEnt, wAs Born ovErsEAs, AnD is A FAmiliAr sight on storE shElvEs inEuropE AnD lAtinAmEriCA、now BilinguAl pACkAgEs oFAriEl ultrA, A supEr-ConCEntrAtED ClEAnEr, ArE AppEAring on supErmArkEt shElvEs in losAngElEs.
AriEl’s AppEArAnCE in thE unitED stAtEs rEFlECts DEmogrAphiC ChAngEs mAking hispAniCs thE nAtion’s FAstEst-growing EthniC group.AriEl is A hit with this populAtion. in FACt, mAny mExiCAn immigrAnts living in southErnCAliForniA hAvE BEEn "importing"AriEl From tijuAnA, mExiCo. "hispAniCs knEw this proDuCt AnD wAntED it," sAys p & g spokEswomAn mAriE sAlvADo. "wE rEAlizED thAt wE CoulDn’t ConvinCE thEm to Buy (our) othEr lAunDry DEtErgEnts. " p & g hopEs thAt non-hispAniC ConsumErs will givEAriEl A try too.
AriEl’s AlrEADy strong prEsEnCE inEuropE mAy proviDE A springBoArD For thE CompAny to ExpAnD into othEr mArkEts As wEll. rECEntly p & g Bought r AkonA,CzEChoslovAkiA’s top DEtErgEnt mAkEr.AriEl, CurrEntly A top sEllEr in gErmAny, is likEly to BE onE oF thE First nEw BrAnDs to AppEAr inCzECh supErmArkEts.AnDAriEl is not thE only ForEign iDEA thAt thE CompAny hopEs to trAnsplAnt BACk to its homE tErritory.CinCh, An All-purposE sprAy ClEAnEr similAr to populArEuropEAn proDuCts, is CurrEntly BEing tEst-mArkEtED inCAliForniA AnDArizonA、trADitionAllyAmEriCAns hAvE usED sEpArAtE ClEAnErs For DiFFErEnt typEs oF surFACEs, But mArkEt rEsEArCh shows thAtAmEriCAn prEFErEnCEs ArE BEComing morE likE thosE in othEr CountriEs.
insiDErs notE thAt this nEw rEvErsE Flow oF innovAtion rEFlECts morE swEEping ChAngEs At proCtEr & gAmBlE. thE Firm hAs hirED mAny nEw jApAnEsE, gErmAn, AnD mExiCAn mAn- AgErs who viEw p~g’s BusinEss not As A onE-wAy Flow oFAmEriCAn iDEAs, But A two-wAy ExChAngE with othEr mArkEts. sAysBonitAAustin oF thE invEstmEnt Firm wErthEim sChroEDEr, "whEn you mEt with p & g’s top mAnAgErs yEArs Ago, you woulDn’t hAvE sEEn A singlE For- Eign FACE. " toDAy, "thEy CoulD EvEn BE in thE mAjority. "
As proCtEr & gAmBlE hAs FounD, thE unitED stAtEs is no longEr An isolAtED mAr- kEt.AmEriCAns ArE morE opEn thAn EvEr BEForE to Buying ForEign-mADE proDuCts AnD to sEll- ing u.s. mADE proDuCts ovErsEAs.
ACCorDing to thE pAssAgE, whiCh oF thE Following is truEA．thE BrAnDs oF pAmpErs,CrEst,AriEl, AnDCinCh rEFlECt thE onE-wAy Flow trADi- tion oF proCtEr & gAmBlE.
B．in spitE oF mArkEt ChAngEs, proCtEr & gAmBlE still stiCks to its long-stAnDing trA- Dition oF onE-wAy Flow innovAtion.
C．proCtEr & gAmBlE hAs to ChAngE its onE-wAy Flow trADition BECAusE oF thE inCrEAsED numBEr oF its ForEign mAnAgErs.
D．toDAy onE mAy mEEt morE ForEign FACEs in proCtEr & gAmBlE thAn yEArs Ago.