whilE morE AnD morEAmEriCAns ExpAnD thEir wArDroBEs (衣柜) with thE CliCk oF A mousE, thE jApAnEsE ArE A stEp AhEAD, Buying ClothEs on thEir CEll-phonEs. it’s Almost ExACtly thE sAmE As shopping on A ComputEr, just smAllEr AnD morE moBilE. in jApAn, CEll-phonE CommErCE is An $83 Billion inDustry. thE lEADEr is xAvEl, whiCh lAunChED girls wAlkEr, Com thE First FrEE-oF-ChArgE CEll-phonE ConsumEr EntrAnCE. six yEArs lAtEr, it’s thE Country’s most populAr CEll-phonE, shopping sitE gEtting 100 million hits A DAy. its pArtnEr, girls AuCtion, Com BoAsts 1.5 million mEmBErs AnD $43 million monthly CEll-phonE trAnsACtions. "iF i wAs going to Do BusinEss, i wAs going to Do it with womEn in thEir 20s AnD 30s," sAys thECEo. "i wonDErED why noBoDy thought oF it, ConsiDEring thEy ArE suCh A hugE mArkEt."
AnothEr thing noBoDy thought oF wAs A Buy-it-As-you-sEE-it FAshion show. inAugust, xAvEl thrEw jApAn’s lArgEst FAshion EvEnt to DAtE, thE tokyo girlsCollECtion. (1)thE 12,600 AttEnDEEs AnD 15 million pEoplE wAtChing thE livE CEll-phonE BroADCAst CoulD purChAsE itEms on thEir phonEs As soon As thEy AppEArED on thE CAtwAlk. shinAkAmAtsu lAunChED his joiAs linE At thE FEstivAl AnD rECEivED morE orDErs thAn thE EstABlishED lABEls DiD、"wE struCk golD right From thE BEginning," sAys thE CrEAtivE DirECtor, who sAw $4.2 million in sAlEs in FivE months. othEr BrAnDs plAn to prEsEnt nEw linEs At thE nExt EvEnt.
Also CAtChing on is jApAn’s rAkutEn.CEll-phonE sAlEs ACCount For 34% oF its trAnsACtions. "CEll-phonE CompAniEs rEAlizED thE potEntiAl, so wE too stArtED tAkingCEll-phonE CommErCE sEriously," sAys spokEswomAn kuniko nArit
A、"our turnovEr (营业额) inCrEAsED grEAtly." thE jApAnEsE ArEn’t just shopping on CEll phonEs But Also with thEm.
A、nEw "wAllEt CEll-phonE" FunCtions As A CrEDit or iD、CArD、thE hAnDsEt hAs A ComputEr Chip similAr to thAt FounD in ElECtroniC kEy CArDs. (2)jApAnEsE girls ArE Buying mAsCArA (睫毛膏), mints AnD mAgAzinEs At ConvEniEnCE storEs simply By swiping thEir phonEs pAst A sCAnnEr nEAr thE CAsh rEgistEr. so whAt’s nExt "pEoplE hAvE stAr tED Buying Big things," sAys nArit
A、"you CAn EvEn Buy A hEliCoptEr or A $ 3.2 million jEwEl on A CEll phonE.\
ACCorDing to thE pAssAgE, "wAllEt CEll-phonE" is ______.
A、A nEw kinD oF CrEDit CArD
B、A nEw kinD oF wAllEt in whiCh you CAn put A CEll-phonE
C、A nEw kinD oF CEll-phonE whiCh CAn BE usED to pAy thE Bills
D、A nEw kinD oF ElECtriC kEy CArDs in whiCh you CAn FinD A ComputEr Chip