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Advertising sells its products by offering seductive promises of youth, beauty, health, money, ease, romance, better lifestyle, even time. There’s no logical connection between a car and a cougar, but the image is powerful and presented with sophistication. We buy it and we may well buy the product.

When it comes to advertising, let the buyer beware. There are several less-than-candid techniques which advertisers use to get our attention.
A、product may be filmed or photographed in such a way to make it appear bigger, better, or more luscious.
A、product may be presented as being "unique", "one-of-a-kind", or "supreme", when in fact it’s identical to other products on the market.
A、product may claim to be "new" or "improved" when only an insignificant change has been made.
Finally, an advertiser may offer distorted truths or even tell outright lies. It takes a while for the government or the competition to catch up with false claims in advertising. Meanwhile, the public has been led to believe that a mouth wash can cure the common cold, or that bee pollen retards aging in human skin.
The consumer’s best defense is awareness. He can listen to, but not learn, the emotional message broadcast by the aD、He can distinguish between what the ad pretends to offer and what it is really selling.
A、face cream, for example, can only do so much. It can reduce dryness and provide temporary smoothness and moisture to the skin.But it is made in a factory, not in a magician’s study. It cannot turn back the clock.
According to the author, many of the promises made by the advertiser are ______.
A、true
B.reliable
C.not true
D.emotive
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根据网考网移动考试中心的统计,该试题:

9%的考友选择了A选项

3%的考友选择了B选项

83%的考友选择了C选项

5%的考友选择了D选项

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