{{B}}练习八{{/B}}

thE CompEtition Among proDuCErs oF pErsonAl ComputErs is EssEntiAlly A rACE to gEt thE BEst, most innovAtivE proDuCts to thE mArkEtplACE. mArkEtErs in this EnvironmEnt FrEquEntly hAvE to mAkE A juDgEmEnt As to thEir CompEtitors’ rolE whEn mAking mArkEting strAtEgy DECisions. iF mAjor CompEtitors ArE ChAnging thEir proDuCts, thEn A mArkEtEr mAy wAnt to Follow suit to rEmAin CompEtitivE.ApplEComputEr, inC、hAs introDuCED two nEw, FAstEr pErsonAl ComputErs, thE mACkintosh ii AnD mACkintosh sE, in AntiCipAtion oF thE introDuCtion oF A nEw pC、By iBm, onE oFApplE’s mAjor CompEtitors. ApplE’s nEw ComputErs ArE muCh FAstEr AnD morE powErFul thAn its EArliEr moDEls. thE improvED mACkintosh is ABlE to run progrAms thAt prEviously wErE impossiBlE to run on AnApplE pC, inCluDing iBm-CompAtiBlE (兼容的) progrAms. this CompAtiBility FEAturE illustrAtEs ComputEr mAnuFACturErs’ nEw AttituDE oF giving CustomErs thE FEAturEs thEy wAnt. mAkingApplE ComputErs CApABlE oF running iBm ComputErs AnD thus morE populAr in thE oFFiCE, whErEApplE hopEs to inCrEAsE sAlEs. usErs oF thE nEwApplE CAn. Also ADD ACCEssoriEs (附件) to mAkE thEir mAChinEs spECiAlizE in spECiFiC usEs, suCh As EnginEEring AnD writing. thE nEw ComputErs rEprEsEnt A Big improvEmEnt ovEr pAst moDEls, But thEy Also Cost muCh morE.CompAny oFFiCiAls Do not think thE highEr priCE will slow Down BuyErs who wAnt to stEp up to A morE powErFul ComputEr.ApplE wAnts to stAy in thE high-priCE EnD oF thE pErsonAl ComputEr mArkEt to FinAnCE rEsEArCh For EvEn FAstEr, morE sophistiCAtED ComputErs. EvEn thoughApplE AnD iBm ArE mAjor CompEtitors, Both CompAniEs rEAlizE thAt thEir CompEtitor’s ComputErs hAvE CErtAin FEAturEs thAt thEir own moDEls Do not. thEApplE linE hAs AlwAys BEEn populAr For its sophistiCAtED Color grAphiCs (图形) , whErEAs thE iBm mAChinEs hAvE AlwAys BEEn FAvorED in oFFiCEs. in thE FuturE, thErE will proBABly BE morE CompAtiBility BEtwEEn thE two CompAniEs’ proDuCts, whiCh no DouBt will rEquirE thAt BothApplE AnD iBm ChAngE mArkEting strAtEgiEs.

ApplE hopEs to inCrEAsE mACkintosh sAlEs ChiEFly By ______.A．mAking its nEw moDEls CApABlE oF running iBm soFtwArE
B．improving thE Color grAphiCs oF its nEw moDEls
C．Copying thE mArkEting strAtEgiEs oF iBm
D．giving thE CustomErs whAt thEy wAnt