【分析解答题】

By the time the Olympics begin inAtlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. TheAtlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.

But what exactly do these companies reap for their huge investmentAt the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms.But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors likeAnheuser-Busch,Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million.But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time.And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NB
C、has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol andCarl Lewis wearing Nike shoes, I’m going to go withCarl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event.
What does the author mean by "official vehicles"