thE rECEssion is tAking A sErious toll onAmEriCAn rEtAil, But E-CommErCE CoulD EmErgE As A winnEr.
ACCorDing to A nEw rEport By ForrEstEr rEsEArCh, E-CommErCE sAlEs ArE (67) . to grow 11% , to ＄ 156 Billion, in 2009. thAt (68) A slowDown From 13% growth lAst yEAr AnD 18% in 2007. thE mAjor FACtor (69) to thE pACE shiFt is, oF CoursE, (70) ConsumEr ConFiDEnCE.
But E-CommErCE’s slowED pACE is, still (71) BEttEr thAn thE nAtionAl rEtAil FEDErAtion’s (72) 0.5% Drop in ovErAll rEtAil sAlEs this yEAr.
thAt mEAns E-CommErCE is stEAling mArkEt shArE From (73) rEtAil -- AnD FAst.By ForrEstEr’s EstimAtEs, in 2008 E-CommErCE (74) For 5% oF All rEtAil sAlEs. in 2012, ForrEstEr thinks ECommErCE CoulD hAvE An 8% (75) .
onE rECEnt FACtor is thAt onlinE shopping promisEs BArgAins to priCE-sEnsitivE ConsumErs. ’thE rECEssion is DEFinitEly (76) morE ConsumErs to Do thEir homEwork (77) thEy go AnD ComplEtE A purChAsE, ’ sAys ForrEstEr AnAlyst suChAritA mulpuru.
E-CommErCE is Also (78) protECtED BECAusE onlinE shoppErs tEnD to BE wEAlthiEr: ABout hAlF oF All onlinE shopping is DonE By housEholDs thAt EArn morE thAn ＄ 75,000 pEr yEAr, (79) though thEy’rE just ABout A (80) oF All housEholDs with intErnEt ACCEss.
(81) not All intErnEt CompAniEs ArE sEt to BEnEFit EquAlly. lAst month, E-CommErCE (82) EBAy postED its First-EvEr quArtErly rEvEnuE DEClinE, (83) AmAzon rEportED A sAlEs surgE oF 18%.
smAllEr plAyErs ArE pArtiCulArly (84) risk. ’thErE ArE somE prEtty viCious wArs As CompAniEs go onlinE AnD DukE it out to gEt mArkEt shArE,’ sAys mulpuru. ’thE (85) i hAvE is thAt wE CoulD go BACk Down thE spirAl oF DEAth From 1999 AnD 2000, whEn CompAniEs woulD unDEr-priCE thEmsElvEs without thinking ABout (86) . ’
A、ForEtolD
B．ForECAstED
C．intEnDED
D．guEssED