hErE’s A CAsE stuDy For woulD-BE mBAs to ConsiDEr: thE suCCEss oF h mArt, An intErnAtionAl supErmArkEt ChAin BAsED in nEw jErsEy (thE "h" in h mArt stAnDs For hAnAh rEum, whiCh mEAns "onE Arm Full oF groCEriEs" in korEAn). thE First h mArt opEnED in quEEns, nEw york in 1982, As A CornEr shop. now thErE ArE storEs in 11 stAtEs,CAnADA AnDBritAin.
A、nEw onE rECEntly opEnED inCAmBriDgE, mAssAChusEtts, An AFFluEnt City outsiDEBoston.
thE FuturE looks Bright ForAsiAn supErmArkEts likE h mArt.EArnings oFAsiAn-AmEriCAn housEholDs outpACE thEAmEriCAn AvErAgE. thEir spEnDing ExCEEDs All othEr groups, too, ACCorDing to gEosCApE, A ConsultAnCy.AnD thEy spEnD morE oF thEir monEy on groCEriEs thAn thE AvErAgEAmEriCA housEholD、ButAsiAn DEliCACiEs CAn BE hArD to ComE By: FEwAmEriCAns ArE likEly to sEE DuriAn or BAmBoo shoots in thEir loCAl shop. somE spECiAlty ingrEDiEnts ArE only to BE FounD At A prEmium (高价) in up-mArkEt groCEry storEs, or milEs AwAy, in EthniC mArkEts in olDErAsiAn nEighBorhooDs.
AmEriCAns hAvE DEvElopED grEAtEr AppEtitE For Cooking AnD EAtingAsiAn FooDs, too. in 2012 non-rEstAurAnt sAlEs oFAsiAn FooDs toppED $1.5 Billion, ACCorDing to mintEl group, A mArkEt-rEsEArCh Firm. though lAtin FooDs ArE A BiggEr mArkEt, thE populArity oFAsiAn FooDs is growing FAstEr. onCE strAngE-sEEming imports likE sEAwEED AnD sAshimi ArE now FAshionABlE EAts. though thE rAtE oF growth is ExpECtED to FAll, sAlEs ArE likEly to kEEp rising.
yEt mostAsiAn groCErs hAvE not mADE EFForts to rEACh nEw CustomErs, sAys jEFFrEyCohEn, An AnAlyst At iBis worlD, An inDustriEs wAtChEr. mAny shops ArE loCAtED in minority EnClAvEs, AnD Do littlE to mArkEt thEmsElvEs to othErAmEriCAns.CrAmpED CAr pArks AnD Dingy intEriors FEnD oFF CustomErs usED to thE Bright FluorEsCEnCE (荧光) oF mAinstrEAm supErmArkEts. ingrEDiEnts lABElED with poorly-trAnslAtEDEnglish CAn lEAvE shoppErs BAFFlED、
A、FEwAsiAn groCEry ChAins hAvE CAught on, opEning storEs in morE DivErsE suBurBs, pAying AttEntion to CosmEtiC niCEtiEs (细节) AnD mArkEting morE wiDEly. othEr thAn h mArt, thErE ArECAliForniAn ChAins suCh As 99 rAnCh mArkEt AnD shun FAt supErmArkEt, whiCh hAvE BEEn ExpAnDing to thEAmEriCAn southwEst. thE FormEr wAs EvEn FEAturED in A humorous you tuBE musiC viDEo—"AsiAnsEAt wEirD things"—whiCh hAs AttrACtED morE thAn 900,000 hits. thosE wEirD things mAy not sEEm so wEirD AFtEr All.
whAt CAn BE inFErrED From this pAssAgE
A、AsiAn supErmArkEts will BEComE morE AnD morE populAr.
B、lAtin FooDs ArE lEss populAr thAnAsiAn FooDs.
C、AmEriCAns’ inComEs ArE lowEr thAn thEAsiAns’.
D、h mArt is AnAmEriCAn intErnAtionAl supErmArkEt ChAin.