{{B}}IMPROVINGCOMPETITIVENESS{{/B}}Your company is falling behind new arrivals in the markets, and the managing director is concerned to increase competitiveness. You have been asked to suggest ways of improving the company’s competitiveness.Discuss, and decide together:· how to evaluate the threats posed by competitors· what steps might be taken to improve competitivenessFollow-up questions: · Is staff morale an important aspect of competitiveness · What contribution can training make to competitiveness · What effects does increased competition have on suppliers · How important are new products for maintaining competitiveness · Is globalisation likely to affect competitiveness in the future