·rEAD thE tExt BElow ABout DiFFErEnt kinDs oF ConsumEr gooDs.
·ChoosE thE BEst worD to Fill EACh gAp FromA,B,C、or
D、on thE oppositE pAgE.
·For EACh quEstion 19-33, mArk onE lEttErA,B,C、orD、.
D、vAlign=top wiDth="100%"> in thE FiElD oF mArkEting, ConsumEr gooDs ArE
ClAssED ACCorDing to thE wAy in whiCh thEy ArE
{{u}} (19) {{/u}}thE two mAin CAtEgoriEs ArE ConvEniEnCE gooDs AnD shopping gooDs. two lEssEr typEs ArE spECiAlty AnD unsought gooDs. it must BE{{u}} (20) {{/u}}thAt All oF thEsE typEs ArE BAsED on thE wAy shoppErs think ABout proDuCts, not on thE{{u}} (21) {{/u}}oF thE proDuCts thEmsElvEs. whAt is rEgArDED As A ConvEniEnCE {{u}} (22) {{/u}}in FrAnCE (winE, For ExAmplE) mAy BE A spECiAlty in thE unitED stAtEs.
pEoplE Do not{{u}} (23) {{/u}}A grEAt DEAl oF timE shopping For suCh ConvEniEnCE itEms As groCEriEs, nEwspApErs,toothpAstE, AnD CAnDy. thE Buying oF ConvEniEnCE gooDs mAy BE DonE{{u}} (24) {{/u}}, As somE FAmiliEs Buy groCEriEs onCE A wEEk. somEtimEs ConvEniEnCE proDuCts ArE Bought on{{u}} (25) {{/u}}: somEonE hAs A suDDEn DEsirE For A sunDAE on A hot DAy. or thEy mAy BE purChAsED As EmErgEnCy itEms.
shopping gooDs ArE itEms For whiCh CustomErs sEArCh.thEy{{u}} (26) {{/u}}priCEs, quAlity, AnD stylEs, AnD mAy visit A numBEr oF storEs{{u}} (27) {{/u}}mAking A DECision.Buying An AutomoBilE is oFtEn DonE this wAy.
spECiAlty gooDs hAvE ChArACtEristiCs thAt impEl CustomErs to mAkE spECiAl EFForts to FinD thEm. priCE mAy BE no ConsiDErAtion{{u}} (28) {{/u}}spECiAlty gooDs CAn{{u}} (29) {{/u}}Almost Any kinD oF proDuCts. normAlly, spECiAlty gooDs hAvE A BrAnD nAmE or othEr Distinguishing ChArACtEristiCs.
unsought gooDs ArE itEms A ConsumEr DoEs not
{{u}} (30) {{/u}}wAnt or nEED or mAy not EvEn know ABout.
{{u}} (31) {{/u}}or ADvErtising Brings suCh gooDs to thE ConsumEr’s AttEntion. thE proDuCt CoulD BE somEthing nEw on thE mArkEt As thE sony wAlkmAn onCE wAs or it mAy BE{{u}} (32) {{/u}}stAnDArD sErviCEs, suCh As liFE insurAnCE, For whiCh most pEoplE will usuAlly not{{u}} (33) {{/u}}shopping.
A．spot
B．ACtion
C．prEsEnCE
D、impulsE