·you will hEAr A rADio intErviEw withDAviD mEErmAn sCott, writEr, ConsultAnt, ConFErEnCE spEAkEr.
·For EACh quEstion 23-30, mArk onE lEttErA,B、orC、.
·you will hEAr thE rECorDing twiCE.

ACCorDing to mr. sCott, most wEB sitEs A．CAnnot iDEntiFy thE tArgEt mArkEt. B．Do not DElivEr whAt CustomErs nEED、 C．ArE not AwArE oF thEir goAls.