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0. Service is the prompt delivery of the product. It is courteous sales personnel. It is a CORRECT00. user or service manual modified to meet for your customer’’s needs. It is ready FOR41. access to a service facility. It is knowledgeable, cost-effective maintenance, and42. repair, or replacement. Service is dealer support. Service varies by the product type,43. the quality of the product, the price of the product, and the distribution channel of44. employe

D、So for export products that require no service - such as food products,45. some consumer goods, and commercial disposables, the issue is resolved when46. once distribution channels have been identifie
D、On the other hand, because the47. characteristics of the consumer durables and some consumables demand that48. service be available. For such products, service is a feature that expected by the49. consumer. In fact, foreign buyers of industrial goods typically place service at the50. forefront of the criteria they evaluate when they making a purchase decision.An51. exporting firm’’ s strategy and market entry decision may be dictate that it does not52. provide with after-sale service. It may determine that its export objective is the single or multiple opportunistic entry into export markets.Although this approach may work in the short term, subsequent product offerings will be less successful as buyers recall the failure to provide expected levels of service.As a result, market development and sales expenditures may result in one-time sales.
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