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0. Thanks to the Internet, an alternative to the traditional unhappy model of which WHICH00. supplier-customer interaction is finally becoming possible. In all sorts of markets, CORRECT41. customers will soon be able to describe exactly what they want, and suppliers will be42. able to deliver what the desired product or service without compromise or delay.43. The innovation that will catalyze into this shift is what I call the choiceboar

D、44.Choiceboards are interactive, on-line systems that allow individual customers to design for45. their own products by choosing from a menu of attributes, or components, prices, and46. delivery options. The customers’’ selections send signals to the supplier’’s manufacturing47. system that set it in motion the wheels of procurement, assembly and delivery.48. The role of the customer in this system shifts from a passive recipient to active designer.49. That shift is just the most recent stage in the long-term evolution of the customer’’s role of50. in the economy. For most of the twentieth century, the customers were "product takers" and51. "price takers", accepting suppliers’’ goods at suppliers’’ prices. Over the past two decades,52. as customers became more sophisticated and being gained greater power over the buying process, they stopped being price takers.
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