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When is a low-cost airline not a ’no-frills’ airline When it adds frills, business travellers who have taken enthusiastically to value-for-money air (19) are now being offered packages more commonly associated with mainstream airlines.

To date, the attraction of no-frills airlines has been based on price; forget the more convenient departure points, creature comforts or ease of (20) .Easyjet, Ryanair andDebonair have all undercut leading carriers by as (21) as 70 per cent on high volume routes.
However, in the wake of increased competition and aggressive price-cutting from mainstream airlines such as KLM UK, three no-frills airlines are changing tack. VirginExpress is (22) legroom and is contemplating the (23) of a frequent-flyer programme; Go, owned byBritishAirways, is wooing the business traveller; andDebonair is introducing a business class section next week.
Debonair, based at LutonAirport, north of London, was launched just over two years ago and went into (24) for the first time this summer.Even when it started, it (25) itself slightly apart from its low-cost competitors by offering more seat comfort, a drink in-flight and a (20) frequent-flyer scheme.
Debonair’s business class, calledABC, will give (27) more privacy during the flight, a fully-refundable, flexible ticket, a free bar, a snack and a dedicated check in desk. Yet the (28) will remain as much as 40 per cent below the average business class ticket price.
Other low-cost airlines, however, are standing (29) Even so,Easyjet, which markets itself on lowest price, no catering and direct sell, has now introduced a £10 (30) to allow its passengers to (31) from oneEasyjet flight to another. This is effectively a concession to the business traveller, who needs more flexibility.
Attempts by VirginExpress, Go andDebonair to move upmarket are being (32) by some as the beginning of a consolidation in the sector. With so much (33) on price, it seems likely that some players in the low-cost airline business will fail to survive.
A.considered
B.regarded
C.viewed
D.thought
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