·you will hEAr two pEoplE DisCussing point oF purChAsing(pop)projECts.
·For EACh quEstion 23-30 mArk onE lEttErA,B、orC、For thE CorrECt AnswEr.
·AFtEr you hAvE listEnED onCE, rEplAy EACh rECorDing.

whAt Do pop projECts Aim to Do A．EnCourAgE mAnAgErs to plAn thEir ADvErtising B．in CrEAsE sAlEs oF pArtiCulAr proDuCts C．inCrEAsE thE Amount spEnt on ADvErtising