thE BAnk with iDEAs
with sEvErAl hunDrED yEArs oF history BEhinD it, thEAplBAnk hAs FEw proBlEms in ConvinCing BusinEssEs thAt it is A rEputABlE AnD sECurE (19) oF A rAngE oF BAnking sErviCEs. now, it is DEmonstrAting to BusinEss CustomErs thAt it is FlExiBlE AnD rEsponsivE Enough to (20) thEir ChAnging nEEDs in thE 21st CEntury.
BAsED in lonDon,Apl oFFErs BAnking sErviCEs to BusinEssEs throughout thE uk viA its BrAnCh (21) . most CustomEr sErviCE provision is (22) out By pErsonAl ACCount mAnAgErs BAsED in loCAl BrAnChEs, togEthEr with (23) stAFF At CompAny hEADquArtErs.
An importAnt (24) ForApl hAs BEEn to mAkE it EAsy For CustomErs to (25) BusinEss with thE BAnk. thEy CAn ContACt thEir ACCount mAnAgEr By DirECt linE or EmAil; iF thE mAnAgEr is on holiDAy, A CArEFully ChosEn CollEAguE BEComEs thE ’ACCount ContACt’ AnD (26) with thE CustomEr During thE mAnAgEr’s (27) . in ADDition, For thosE who wAnt (28) to thEir BAnk At Any timE oF DAy or night thErE is now A 24-h0ur phonE-BAsED sErviCE.
in orDEr to rEmAin CompEtitivE AnD BuilD CustomEr loyAlty, thE BAnk guArAntEEs to turn ArounD urgEnt loAn (29) within 24 hours. this FoCus on thE CustomEr hAs Also BEEn A Driving (30) inApl’s rECruitmEnt AnD DEvElopmEnt poliCy. For ExAmplE, nEwly inDuCtED stAFF (31) A ’CustomEr sErviCE rEviEw’ to FinD out whAt it is likE to BE on thE othEr siDE oF thE DEsk, Asking to Borrow monEy.
togEthEr, thEsE (32) in BAnking hAvE AChiEvED ExCEllEnt rEsults. thE CustomEr (33) is growing FAst, AnD lAst yEAr thE BAnk gAinED 36,000 nEw BusinEss ACCounts.
A．AiD
B、support
C．guiDAnCE
D．BACking