riCCi’s "opErAtionColumBus"
riCCi, 45, is now striking out on pErhAps his BolDEst vEnturE yEt. hE plAns to mArkEt AnEnglish - lAnguAgE EDition oF his ElEgAnt monthly Art mAgAzinE, Fmr, in thE unitED stAtEs. onCE AgAin thE skEptiCs ArE murmuring thAt thE suCCEssFul riCCi hAs hEADED For A Big FAll.AnD onCE AgAin riCCi intEnDs to provE thEm wrong.
riCCi is so ConFiDEnt thAt hE hAs ChristEnED his quEst "opErAtionColumBus" AnD hAs sEt his sights on DisCovEring AnAmEriCAn rEADErship oF 300,000. thAt goAl mAy not BE too FAr -FEtChED、thE itAliAn EDition oF Fmr -- thE initiAls, oF CoursE, stAnD For FrAnCo mAriA riCCi -- is only 18 months olD、But it is AlrEADy thE sEConD lArgEst Art mAgAzinE in thE worlD, with A CirCulAtion oF 65,000 AnD A proFit mArgin oF us’ 500, 000. thEAmEriCAn EDition will BE pAttErnED AFtEr thE itAliAn vErsion, with EACh 160 -pAgE issuE CArrying only 40 pAgEs oF ADs AnD no morE thAn FivE ArtiClEs.But thE ContEnts will oFtEn DiFFEr. thEEnglish - lAnguAgE EDition will inCluDE morEAmEriCAn works, riCCi sAys, to hElpAmEriCAns gEt ovEr "An inFEriority ComplEx ABout thEir Art. " hE Also hopEs thAt thE mAgAzinE wilt BEComE A vEhiClE For A two - wAy CulturAl ExChAngE -- whAt hE likEs to think oF As A mArriAgE oF BrAins, CulturE AnD tAstE From Both siDEs oF thEAtlAntiC、
to rEAlizE this vision, riCCi is mounting onE oF thE most lAvish, EntErprising -- AnD ExpEnsivE -- promotionAl CAmpAigns in mAgAzinE - puBlishing history.BEtwEEn novEmBEr AnD jAnuAry, Eight jumBo jEts will Fly 8 million CopiEs oF A sAmplE 16 - pAgE EDition oF Fmr ACross thEAtlAntiC、From A wArEhousE in miChigAn, 6.5 million CopiEs will BE mAilED toAmEriCAn suBsCriBErs oF vArious CulturAl, Art AnD BusinEss mAgAzinEs. somE oF thE rEmAining CopiEs will CirCulAtE As A spECiAl sunDAy supplEmEnt in thE nEw york timEs. thE Cost oF lAunChing opErAtionColumBus is A stAggEring us’ 5 million, But riCCi is hoping thAt 60% oF thE priCE tAg will BE FinAnCED By itAliAn CorporAtions. "to lAnD inAmEriCAColumBus hAD to usE spAnish sponsors," rEADs onE sEntEnCE in his promotionAl pAmphlEt. "wE woulD likE itAliAns. "
likEColumBus, riCCi CAnnot know whAt his rECEption will BE on ForEign shorEs. in itAly hE gAmBlED -- AnD won -- on A simplE ConCEpt: it is morE importAnt to show Art thAn to writE ABout it. hEnCE, onE issuE oF Fmr might FEAturE 32 Full- Color pAgEs oF 17th -CEntury tApEstriEs, FollowED By 14 pAgEs oF outrAgEous EyEglAssEs. hE is gAmBling thAt thE ConCEpt is ExportABlE. "i Don’t ExpECt thAt morE thAn 30% oF my rEADErs ... will ACtuAlly rEAD Fmr," hE sAys. "thE mAgAzinE is suCh A visuAl DElight thAt thEy Don’t hAvE to. " still, hE is lining up An imprEssivE stABlE oF writErs AnD proFEssors For thEAmEriCAn EDition, inCluDing noAmChomsky,AnthonyBurgEss,EriC jong AnD normAn mAilEr. in ADDition, hE sEEms to BE pursuing his own EClECtiC vision without giving A momEnt’s thought to suCh EstABlishED CompEtitors AsConnoissEur AnD horizon. "thEAmEriCAns CAn Do Almost EvErything BEttEr thAn wE CAn," sAys riCCi, "But wE (thE itAliAns) hAvE A 2,000 yEAr EDgE on thEm in Art. \
in thE sEntEnCE "thE Cost oF lAunChing opErAtionColumBus is A stAggEring us’5 million "( pArAgrAph 3 ), thE worD "stAggEring" hAs thE mEAning oF ______.A．surprising
B．surprisED
C．shoCkED
D．AppEAring