{{B}}ovErComing thE lAnguAgEBArriEr{{/B}} thE DisCovEry thAt lAnguAgE CAn BE A BArriEr to CommuniCAtion is quiCkly mADE By All who trAvEl, stuDy, govErn or sEll. whEthEr thE ACtivity is tourism, rEsEArCh, govErnmEnt, poliCing, BusinEss, or DAtA DissEminAtion, thE lACk oF A Common lAnguAgE CAn sEvErEly impEDE progrEss or CAn hAlt it AltogEthEr. "Common lAnguAgE" hErE usuAlly mEAns A ForEign lAnguAgE, But thE sAmE point AppliEs in prinCiplE to Any EnCountEr with unFAmiliAr DiAlECts or stylEs within A singlE lAnguAgE. "thEy Don’t tAlk thE sAmE lAnguAgE" hAs A mAjor mEtAphorriCAl mEAning AlongsiDE its litErAl onE. Although CommuniCAtion proBlEms oF this kinD must hAppEn thousAnDs oF timEs EACh DAy, vEry FEw BEComE puBliC knowlEDgE. puBliCity ComEs only whEn A FAilurE to CommuniCAtE hAs mAjor ConsEquEnCEs, suCh As strikE, lost orDErs, lEgAl proBlEms, or FAtAl ACCiDEnts- EvEn, At timEs, wAr. onE rEportED instAnCE oF CommuniCAtion FAilurE took plACE in 1970, whEn sEvErAlAmEriCAns AtE A spECiEs oF poisonous mushroom. no rEmEDy wAs known, AnD two oF thE pEoplE DiED within DAys.A、rADio rEport oF thE CAsE wAs hEArD By A ChEmist who knEw oF A trEAtmEnt thAt hAD BEEn suCCEssFully usED in 1959 AnD puBlishED in 1963. why hAD thEAmEriCAn DoCtors not hEArD oF it sEvEn yEArs lAtEr prEsumABly BECAusE thE rEport oF thE trEAtmEnt hAD BEEn puBlishED only in journAls writtEn inEuropEAn lAnguAgEs othEr thAnEnglish. thE lAnguAgE BArriEr prEsEnts itsElF in stArk Form to Form who wish to mArkEt thEir proDuCts in othEr CountriEs.British inDustry, in pArtiCulAr, hAs in rECEnt DECADEs oFtEn BEEn CritiCizED For its linguistiC insulArity-- For its Assumption thAt ForEign BuyErs will BE hAppy to CommuniCAtE inEngl
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