In business, many entities such as companies, products, or brands create specific images to increase consumer awareness. This approach of sales promotion is known as image advertisement. The image advertisement attempts to create a positive and easy-to-imagine logo to boost sales. Its two basic functions are to (1) create a favorable mental picture in an entertaining way, and (2) help people to remember the advertisement. Question: The professor gives an example to illustrate basic functions of "image advertisement".Explain how this example is related to the reading passage.