P1 societal marketing大致内容：传统的商业模式在表面上给消费者带来好处的同时其实会给社会带来危害。题型：选择题、多选题、判断题背景阅读：The societal marketing concept is an enlightened marketing concept that holds that a company should make good markting decisions by considering interests. It is closely linked with the principles of corporate social responsibility and of sustainabledevelopment.Early papers on the topic include those by William Lazer and by Philip Kotler and Sidney Levy. The Journal of Marketing presented a comprehensive disscussion of societal markting in July 1971.