quEstions 4～6
thEy wErEn’t ExACtly hollywooD’s iDEA oF A powEr CouplE:DisnEyCEo roBErt igEr, onCE DEriDED As A "suit", AnD stuDio ChiEF riChArDCook, who got his stArt As A monorAil opErAtor AtDisnEylAnD、But lAst wEEk igEr AnDCook DroppED A BomB BiggEr thAn Any oF thE Explosions you’ll sEE in pirAtEs oF thECAriBBEAn:DEAD mAn’sChEst. just wEEks AFtEr thE rECorD-smAshing rElEAsE oF thE sEquEl—soon to BE thE highEst-grossing Film inDisnEy history—Cook FirED stuDio prEsiDEnt ninA jACoBson AnD AnnounCEDDisnEy wAs slAshing 20 pErCEnt oF its stuDio stAFF AnD Cutting thE numBEr oF Films it mAkEs EACh yEAr By A thirD、
As usuAl, hollywooD thought it wAs All ABout thEm. "pEoplE ArE ConCErnED thAt iFDisnEy is Cutting BACk on livE-ACtion moviEs, thEn whAt ArE othEr CompAniEs going to Do," sAys jim wiAtt, ChiEF ExECutivE oF thE williAm morrisAgEnCy. thE unFlAppABlE igEr’s rEsponsE: "wE’rE FoCusED on our own issuEs AnD strAtEgiEs. iF it hAs An EFFECt on thE inDustry, so BE it.But it rEAlly is ABout us. "
not BAD For two guys who wErE ConsiDErED pErpEtuAl BriDEsmAiDs. igEr AnDCook Both spEnt yEArs toiling in thE shADow oF lArgEr-thAn-liFECEo miChAElEisnEr, who rAnDisnEy likE his pErsonAl kingDom. whEnEisnEr’s rEign CAmE to A shAkEspEArEAn EnD AFtEr A shArEholDEr rEvolt lED By wAltDisnEy’s nEphEw, igEr FounD himsElF hAving to AuDition For his Boss’s joB、Cook, who CAmE up through thE mArkEting rAnks, hAD to EnDurE similAr tinsEltown tonguE-CluCking From thosE who AssumED thE AFFABlE BEAr oF A guy who DiDn’t hAvE tEEth.
no onE’s sAying igEr AnDCook ArEn’t "sExy" AnymorE. in short orDEr, igEr mADE up with shArEholDErs AnD pixAr honCho stEvE joBs, who’D hAD An EpiC BAttlE withEisnEr, EvEn pErsuADing joBs to sEll thE AnimAtion CompAny toDisnEy.Cook, mEAnwhilE, hAD BEEn turning thEmE-pArk riDEs into moviEs AnD gEttingDisnEy BACk to its FAmily roots. "DiCk AnDBoB go By thEir own BEAt," sAys orEnAviv, who wAs promotED to prEsiDEnt oF proDuCtion lAst wEEk. "thEy’rE not intErEstED in FAnFArE or prEss or whAt othEr pEoplE think." (mostly not intErEstED: igEr DiD tEll nEwswEEk onCE, "i hAtE BEing CAllED A suit.")
whAt pEoplE think now is thAtDisnEy is sEtting thE pACE For thE inDustry. thE Film BusinEss hAs BEEn on shAky grounD: u.s. Box oFFiCE is FlAt,DvD、sAlEs hAvE stAllED AnD thE Cost oF mAking moviEs is soAring. FAmily Films sEEm likE thE only surE BEts thEsE DAys, AnDDisnEy is in A primE position to mEEt thE DEmAnD、"DisnEy is thE only rEAl BrAnD nAmE in thE moviE BusinEss ArounD thE worlD," sAysCook. in FACt, igEr is tAking thE nAmE "DisnEy worlD" quitE litErAlly. hE spokE to nEwswEEk FriDAy AFtEr Flying homE From A FivE-DAy trip toAsiA, whErE hE AttEnDED thE stAgE prEmiErE oF thE lion king in shAnghAi. his immEDiAtE goAl is to BuilD thEDisnEy BrAnD inChinA AnD inDiA、igEr hAs Also AggrEssivEly EmBrACED tEChnologiCAl ADvAnCEs, poDCAsting AnD wEBCAsting EpisoDEs oF lost AnDDEspErAtE housEwivEs, hits onDisnEy’sAB
C、nEtwork. "i Don’t sEE tEChnology As A thrEAt," hE sAys. "tEChnology Allows us to BE in stEp with thE ConsumEr. "
All oF whiCh sounDs prEtty gooD to wAll strEEt. lAst wEEk’s Cuts will sAvE thE CompAny BEtwEEn $ 90 million AnD $100 million A yEAr, ACCorDing toCook, AnD whilE thAt wAsn’t Enough to Boost its stoCk priCE, it surE DoEsn’t hurt invEstor rElAtions. "igEr hAs stAtED his goAls AnD stuCk to [thEm]; invEstors likE thAt prEDiCtABility," sAys AnAlyst jAson hElFstEin oFCiB
C、worlD mArkEts. "hE’s wiDEly rEgArDED in A positivE light." ironiC, sinCE hE wAsn’t supposED to hAvE thE joB in thE First plACE.

why DoEs thE Author sAy thAt "thE Film BusinEss hAs BEEn on shAky grounD" (pArA、5)