thE history oF p & g
in 1837, thE nAtion wAs grippED By FinAnCiAl pAniC, yEt, proCtEr AnD gAmBlE lAunChED thEir nEw EntErprisE, morE ConCErnED ABout how to CompEtE with thE 14 othEr soAp AnD CAnDlE mAkErs in thEir City. thEir CAlm in thE miDst oF thAt EConomiC storm rEFlECtED thEir ForwArD-looking ApproACh to thE BusinEss—An ApproACh thAt BECAmE thE hAllmArk oF proCtEr & gAmBlE.
lAtEr, thEy pionEErED onE oF thE nAtion’s First proFit-shAring progrAms AnD wErE Among thE First inAmEriCAn inDustry to invEst in A rEsEArCh lABorAtory.By 1890, thE FlEDgFing pArtnErship BEtwEEn proCtEr AnD gAmBlE hAD grown into A multinAtionAl CorporAtion. nEvErthElEss, p & g still hAD its EyEs on thE FuturE.
At thAt timE, p & g wAs sElling morE thAn 30 DiFFErEnt typEs oF soAp, inCluDing ivory. FuElED By innovAtivE ADvErtising, inCluDing Full Color print ADs in nAtionAl mAgAzinEs, ConsumErs’ DEmAnD For p & g soAps ContinuED to grow. to mEEt this inCrEAsing DEmAnD, thECompAny BEgAn ExpAnDing its opErAtions outsiDECinCinnAti.
its rEsEArCh lABorAtory wAs As Busy As its plAnts. innovAtivE nEw proDuCts wErE rollED out onE AFtEr AnothEr—ivory FlAkEs, A soAp in FlAkE Form For wAshing ClothEs AnD DishEs;Chipso, thE First soAp DEsignED For wAshing mAChinEs;DrEFt, thE First housEholD synthEtiC DEtErgEnt—AnD thE First All vEgEtABlE shortEning thAt ChAngED thE wAyAmEriCA CookED,CrisCo.
in 1945, p & g hAD BEComE A nEArly $350 million CompAny. its proDuCts wErE populAr throughout thE unitED stAtEs AnDCAnADA—AnD thECompAny hAD tAkEn its First stEp towArD DEvEloping An ovErsEAs BusinEss, with thE ACquisition oF thomAs hEDlEy &Co., ltD、, inEnglAnD、
in 1946, p & g introDuCED tiDE, its most importAnt nEw proDuCt sinCE ivory. tiDE wAs rEmArkABly supErior to othEr proDuCts on thE mArkEt, AnD it quiCkly BECAmE An Enormous suCCEss—so suCCEssFul, in FACt, thAt it hElpED FunD thECompAny’s rApiD growth not just into nEw proDuCt linEs But Also into nEw mArkEts ArounD thE worlD、
toDAy, proCtEr & gAmBlE is A truly gloBAl CorporAtion. sinCE 1980, thE CompAny hAs quADruplED thE numBEr oF ConsumErs it CAn sErvE with its BrAnDs—ABout FivE Billion pEoplE ArounD thE worlD、p & g now hAs opErAtions in morE thAn 80 CountriEs AnD its proDuCts ArE solD in ovEr 140 CountriEs, mAking p & g onE oF thE BiggEst AnD most suCCEssFul ConsumEr gooDs CompAniEs in thE worlD、
whAt ElEmEnts ArE CruCiAl to thE sustAinED DEvElopmEnt oF p & g
A、vision, rEsEArCh AnD hArD working.
B、wisE invEstmEnt, rEsEArCh lABorAtory AnD Enough CApitAl.
C、vision, proFit-shAring progrAms AnD rEsEArCh.
D、vision, lABorAtory rEsEArCh AnD innovAtion.