EuropEAn rEtAilErs ArE Busy prEpAring thE supErmArkEts oF thE FuturE For shoppErs From thE pAst. thE AvErAgE AgE oFEuropEAn shoppErs hAs AlrEADy stArtED its spECtACulAr risE: From 38 toDAy to 52 By 2050. this DEmogrAphiC shiFt is thE DirECt rEsult oF thE ComBinAtion oF inCrEAsED longEvity AnD lowEr BirthrAtEs. in somEEuropEAn union CountriEs, As muCh As onE thirD oF thE populAtion will BE ovEr 50 By thE yEAr 2015. so how will supErmArkEts CAtEr to thEir AgEing CliEntElE in viEnnA, thE gErmAn CompAnyADEgAktiv thinks it mAy hAvE FounD thE AnswEr. thEir nEw supErstorEs, likE thE onE thE CompAny is CurrEntly piloting, will FEAturE somE intriguing innovAtions; proDuCts will BE lABElED in lArgEr print, shElvEs will BE lowEr to proviDE EAsy ACCEss AnD shopping CArts will hAvE FolD Down sEAts to givE tirED shoppErs An instAnt BrEAk.
thE EmployEEs will Also BE sElECtED From An olDEr AgE group, thE ovEr-FiFtiEs. thAt Fits niCEly with thE storE’s nEw 50+ trADEmArk. just how suCCEssFul thE nEw ConCEpt will BE rEmAins to BE sEEn But thErE ArE somE vEry positivE signs; morE thAn hAlF oF thE CustomErs in thE pilot storE ArE ACtuAlly unDEr thE AgE oF FiFty. thEy wErE simply AttrACtED By thE shoppEr-FriEnDly DEsign oF thE storEs AnD By thE high stAnDArD oF CustomEr sErviCE.
how olD ArE thE mAjority oF CustomErs in thE pilot storE
A、BEtwEEn FiFty AnD sixty yEArs olD
B、At lEAst FiFty yEArs olD
C、lEss thAn FiFty yEArs olD
D、unDEr thirty yEArs olD