quEstions 196-200 rEFEr to thE Following rEport AnD mEmorAnDum.
　　　　　　　　　　　　　　　　　　　　highEr gAs priCEsArEAFFECtingCAr purChAsEDECision
thE pErCEntAgE oF CAr BuyErs ChAnging thEir minD ABout thEir nExt nEw CAr purChAsE hAs inCrEAsED 10 points From nEArly 50 pErCEnt to nEArly 60 pErCEnt in thE lAst 30 DAys, ACCorDing to A monthly AutomAtivE stuDy ConDuCtED By roBErtson mArkEting rEsEArCh. thE survEy wAs First tAkEn in july, whEn thE nAtionAl AvErAgE Cost pEr gAllon For gAs wAs $1.81, AnD thEn rEpEAtED inAugust to FinD out ABout ChAngEs in vEhiClE purChAsE intEntions As thE AvErAgE Cost pEr gAllon inCrEAsED 20 CEnts to $2.01.
Auto sAlEs in thE lAst 30 DAys wErE rElAtivEly strong with thE lArgE suv sEgmEnt sEEing slight inCrEAsEs in sAlEs mostly FuElED By hEAvy inCEntivEs AnD rEBAtEs ADDED miD-month.
ChAngEs inConsiDErAtion From july toAugust

	july	August
pErCEntAgE oF CAr BuyErs who AlrEADy ChAngED thEir minD ABout whAt thEy ArE going to Buy:	22%	25%
pErCEntAgE oF CAr BuyErs who ArE strongly ConsiDEring vEhiClEs thEy normAlly woulDn’t ConsiDEr:	27%	33%
ovErAll pErCEntAgE oF CAr BuyErs ConsiDEring A hyBriD vEhiClE:	6%	12%
ovErAll pErCEntAgE oF CAr BuyErs ConsiDEring An suv:	37.2%	37.5%
ovErAll pErCEntAgE oF CAr BuyErs ConsiDEring A sEDAn:	36.3%	41.9%
pErCEntAgE oF groups who hAvE ChAngED thEir minD or ArE strongly ConsiDEring AltErnAtivE vEhiClEs:
18-34 yEAr-olDs	41%	58%
35-54 yEAr-olDs	41%	48%
mEn	34%	46%
womEn	45%	52%

mE