impACt oFElECtroniCCommErCE
toDAy’s ForwArD thinkingCEo rECognizEs thE (21) oF E-CommErCE As A strAtEgiC BusinEss issuE, not just onE morE tEChniCAl issuE to BE (22) to thE is DEpArtmEnt, pErhAps thE ExistingEDi group.Although A CompAny mAy hAvE rEEnginEErED its (23) BusinEss proCEss AnD pErhAps pAinFully instAllED AnErp systEm to Bring inEFFiCiEnCiEs to thE BACk oFFiCE, E-CommErCE is ABout rEEnginEEring outwArD-FACing proCEssEs-inDustry proCEss rEEnginEEring.
(24) ElECtroniC CommErCE is not just A tEChnology, it is A wAy oF (25) BusinEss thAt hAs thE potEntiAl to impACt EvEry AspECt oF thE Firm’s vAluE ChAin. implEmEnting Full-sCAlE, innovAtivE AppliCAtions oF ElECtroniC CommErCE rEquirEs mAnAgEmEnt tEAms to viEw thE mArkEtplACE BEyonD thE typiCAl physiCAl BounDAriEs.
thE BiggEst proBlEm thAt ElECtroniC CommErCE pionEErs EnCountEr is thE limitED sEt oF mEntAl moDEls thAt (26) our thinking. wE tEnD to think oF thE wEB in our "inDustriAl AgE" (27)— whErE EvErything must BE DEsCriBED AnD rElAtED to thE physiCAl worlD、
iF ElECtroniC CommErCE AppliCAtions ArE not plACED in thE propEr BusinEss ContExt AnD thE strAtEgy (28) with thE BusinEss’ ovErAll BusinEss strAtEgy, thEn thE ElECtroniC CommErCE AppliCAtion is likEly to FAil. thus, nEw BusinEss moDEls ArE nECEssAry thAt (29) ElECtroniC CommErCE initiAtivEs with ovErAll BusinEss goAls. so First oF All, wE shoulD DisCuss thE nEED to Align A Firm’s on-linE strAtEgy with its ovErAll BusinEss strAtEgy. (30) thAt DisCussion, EmErging BusinEss pArADigms thAt Fully EmBrACE thE ElECtroniC CommErCE philosophy ArE going to BE DisCussED, inCluDing A nEw viEw oF thE vAluE ChAin.
A、intErnAl B、ExtErnAlC、inwArD D、outwArD