An ElECtroniC BusinEss moDEl thAt BuilDs on trADitionAl mArkEt spACEs is thE thrEE pillArs oF ElECtroniC CommErCE moDEl By PEtEr FingAr.At thE FounDAtion oF thE moDEl is thE Existing mArkEt spACE. ThrEE ElECtroniC pillArs support opEn mArkEt proCEssEs: ElECtroniC inFormAtion, ElECtroniC rElAtionships, AnD ElECtroniC trAnsACtions. Thus, this moDEl BuilDs on thE Existing mArkEt spACE AnD utilizEs ElECtroniC mEChAnisms As An EnABlEr oF supporting opEn mArkEt proCEssEs.
ThE First pillAr is ElECtroniC inFormAtion. ThE WWW is viEwED As A "gloBAl rEpository" oF DoCumEnts AnD multimEDiA DAt
A、ConstruCting An ElECtroniC inFormAtion pillAr is EAsy: most worD proCEssing soFtwArE pACkAgEs will EAsily ConvErt DoCumEnts into A wEB-rEADABlE FormAt. ThE ChAllEngE is to ConstruCt A gooD, soliD pillAr thAt will not CrumBlE, or in WWW tErms, thE wEB pAgE DoEs not FrEEzE-up or links Do not lEAD thE visitor to A DEAD-EnD or hAving thEm wAnDEring through A mAzE oF links without EAsily FinDing thE nECEssAry inFormAtion. Thus, thE ConstruCtion oF thE ElECtroniC inFormAtion pillAr shoulD not BE ConDuCtED in A shoDDy FAshion, or it will not ADEquAtEly support thE oBjECtivE oF An opEn mArkEt. ThE rEtriEvAl oF thE DEsirED ElECtroniC inFormAtion is thE CAusE oF FrustrAtion to mAny wEB "surFErs. " SEArCh EnginEs AnD othEr intElligEnt A gEnts ArE inCrEAsing in populArity to Assist usErs to morE EFFiCiEntly AnD EFFECtivEly nAvigAtE thE WWW.
ThE sEConD pillAr, ElECtroniC rElAtionships, is thE CEntrAl pillAr. ThE sAying "IF you BuilD it, thEy will ComE" DoEs not Apply to wEB-sitE BAsED ElECtroniC CommErCE. PlACing inFormAtion on proDuCts AnD sErviCE oFFErings on A wEB sitE DoEs not mEAn thAt potEntiAl CustomErs or guEsts will visit thAt wEB sitE A First timE, AnD it EspECiAlly DoEs not mEAn thAt A usEr will rEturn to thE sitE. ThE ElECtroniC rElAtionships pillAr is ABout BuilDing A sitE thAt hAs thE FEEling oF BEing A "port oF Entry" into A Community. HAving EntrAnts pAss through this port oF Entry on A somEwhAt rEgulAr BAsis is thE kEy to suCCEssFully EngAging in ElECtroniC CommErCE. In orDEr to AttrACt usErs ovEr AnD ovEr AgAin to A sitE (whiCh Also mEAns AwAy From othEr sitEs), thE sitE nEEDs to hAvE CErtAin FEAturEs; it must: (1)BE innovAtivE; (2)ADD vAluE; (3) ProviDE inFormAtion AnD intErACtion not othErwisE AvAilABlE; AnD (4)CrEAtE Forums For opinion-BuilDing ACtivitiEs.
ThE thirD pillAr is thE ElECtroniC trAnsACtions pillAr. MAny BusinEssEs hAvE Built An ElECtroniC inFormAtion pillAr AnD somE hAvE Built or ArE BuilDing An ElECtroniC Community pillAr, But suBstAntiAlly FEwEr hAvE ConstruCtED thE ElECtroniC trAnsACtion pillAr. Two impEDimEnts to ConstruCting thE pillAr Exist: thE ABility to EngAgE in mEAningFul AnD suFFiCiEnt nEgotiAtion proCEssEs AnD sECurity oF trAnsACtion DAt
A、
WhiCh is not thE inFormAtion wE CAn lEArn From thE thirD pillAr
A、ThE ElECtroniC trAnsACtion pillAr is A guArAntEE oF A suCCEssFul nEgotiAtion in thE trAnsACtion.
B、ThErE ArE still somE oBstruCtions in BuilDing thE ElECtroniC trAnsACtion pillAr.
C、ThE ElECtroniC trAnsACtion pillAr is A systEm oF sECurity in trAnsACtion.
D、BuilDing ElECtroniC trAnsACtion pillAr is to mAkE An EFFiCiEnt AnD sAFE trAnsACtion.