A、ThE E-CommErCE mArkEt hAs BEComE thE virtuAl mAin strEEt oF thE worlD、ProviDing A quiCk AnD ConvEniEnt wAy oF ExChAnging gooDs AnD sErviCEs Both rEgionAlly AnD gloBAlly, E CommErCE hAs BoomED、ToDAy, E-CommErCE hAs grown into A hugE inDustry with US onlinE rEtAil gEnErAting $175
B、in rEvEnuEs in 2007. With morE thAn 70% oFAmEriCAns using thE IntErnEt on A DAily BAsis For privAtE AnD/or BusinEss usE AnD thE rEst oF thE worlD Also BEginning to CAtCh on, E-CommErCE’s gloBAl growth CurvE is not likEly to tApEr oFF AnytimE soon.
B、GloBAl IntErnEt pEnEtrAtion rAtEs hAvE An Enormous impACt on E-CommErCE growth rAtEs.CurrEntly, morE thAn 30.2% oF thE worlD hAs ACCEss to thE intErnEt, AnD hEnCE, E-CommErCE. REDuCED IntErnEt surFing ChArgEs, IntErnEt tEChnology DEvElopmEnt CovEring ExpAnDED BAnDwiDth, AnD inCrEAsED spEEDs & rEliABility CoulD mAkE E-CommErCE AvAilABlE to A lArgE pool oF EmErging mArkEt ConsumErs. InChinA, thE intErnEt pEnEtrAtion rAtE is now At 29% As oF JunE 2010.
C、MAny CompAniEs intErEstED in sElling proDuCts AnD sErviCEs through thE IntErnEt ChoosE to ContrACt thE ConstruCtion AnD opErAtion oF thEir E-CommErCE plAtForms to thirD-pArty vEnDors. SomE oF thEsE CompAniEs, suCh As Volusion E-CommErCE, GSICommErCE (GSIC、, WEBCuBE AnDDigitAl RivErDRIV) oFFEr ComprEhEnsivE, intEgrAtED pACkAgEs thAt inCluDE soFtwArE, wEB hosting, orDEr FulFillmEnt AnD DistriBution AnD onlinE mArkEting. OthEr Firms oFFEr morE limitED sErviCEs suCh AsAriBAARBA、AnDAkAmAi TEChnologiEsAKAM).
D、PErhAps thE ClEArEst inDiCAtion oF thE growing importAnCE oF E-CommErCE in thE gloBAl EConomy is thE rApiDity with whiCh IntErnEt usE hAs grown AnD sprEAD During thE lAst DECADE. ThE Boom in E-CommErCE Also inCluDEs inCrEAsED usE oF othEr mEDiA For trADE, suCh As thE tElEphonE, tElEvision, FAx, AnD ElECtroniC pAymEnt.BECAusE E-CommErCE BECAmE suCh An intEgrAl pArt oF thE gloBAl EConomy, thE WTO hAs BEgun to ConsiDEr how it Fits into thE multilAtErAl trADE FrAmEwork, AnD whAt rulEs or rEgulAtions shoulD Apply.
E、DEvEloping CountriEs, pArtiCulArly thosE without strong E-CommErCE sECtors, ArE in FAvor oF ClAssiFying E-CommErCE As trADE in sErviCEs. ThEy ArguE thAt thEy nEED thE FlExiBility oF rEgulAting E-CommErCE in orDEr to nurturE thEir own inDustriEs, AnD thAt liBErAlizing too soon woulD givE An unFAir ADvAntAgE to thE E-CommErCE inDustriEs in DEvElopED CountriEs.DEvEloping CountriEs suCh As InDiA AnDChinA who hAvE Booming E-CommErCE sECtors ArE in FAvor oF liBErAlizing trADE in E-CommErCE, But woulD prEFEr to Do so unDEr thE GATS so thAt thEy CAn BEgin with inDustriEs thAt hAvE A CompArAtivE ADvAntAgE.
MAny E-CommErCE sErviCE proviDErs stAnD to gAin As E-CommErCE trAFFiC ACCElErAtEs.