Questions 36 to 45 are based on the following passage.The mobile phone is a magic device widely used these days.Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their __36__ out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a __37__ that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks last year __38__ to just $1.5 billion worldwide, a fraction of the $424 billion global ad market. But as the number of eyeballs glued to __39__ screens multiplies, so too does the mobile phone’s value as a pocket billboard(广告牌)Consumers are __40__ using their phones for things other than voice calls, such as text messaging, downloading songs and games, and __41__ the Internet.By 2010, 70 millionAsians are expected to be watching videos and TV programs on mobile phones.All of these activities give advertisers __42__ options for reaching audiences.During soccer’s WorldCup last summer, for example,Adidas used real-time scores and games to __43__ thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25," says Marcus Spurrell,Adidas regional manager forAsi
A、"Their mobiles are always on, always in their pocket-you just can’t __44__ cell phones as an advertising tool." Mobile-phone marketing has become as __45__ a platform as TV, online or print. A、accessing B、amounted C、approaching D、attractE.casualF.charactersG.freshH.ignoreI.increasinglyJ.messagesK.patientlyL.tinyM.totalN.violatedO.vital